How to Approach Galleries for Representation

Thanks for watching this presentation. Before you leave the page, please take a moment to share your thoughts and experiences about building relationships with galleries in the comments below. What has worked for you in the past? Have you made any of the mistakes I talked about today? What are your plans for building relationships with galleries?

  81 comments for “How to Approach Galleries for Representation

  1. July 21, 2016 at 9:50 pm

    Hi Jason,
    Your video has helped me to understand that being persistent is part of the job of being an artist. I have had a few galleries say that they liked my work but never really pushed for them to take me on as one of their artists. I have been taking the approach that if they really want me they will come to me. I now see that I need to get myself in the game!!
    Thank you again.

    • July 22, 2016 at 8:16 pm

      Hi Jason,

      Your video has been extremely helpful to me- it has answered many of my questions and reassured me on some of the aspects that I have been concerned about.
      I shall certainly be putting your recommendations into practice; this has really helped to motivate me. I shall certainly be maintaining contact with those who have expressed an interest in my work – and I shan’t worry so much about being a pest. I like the way you say that you yourself would not give up unless you are given a clear “yes” or “no”.

      Thank you

    • July 26, 2016 at 9:11 pm

      Thank you for sharing the gallery approach info, very helpful.

  2. July 21, 2016 at 9:54 pm

    Very informative. Thank you. One question I have that wasn’t touched upon is how to approach a gallery in a different location through email. Is it enough to just say a bit about background and experience and send a link to your website? I have been in a long term relationship with a prominent local gallery and want to expand my reoresentation. I’d be limited to locations some distance away and preferably out of state.

    I’d also comment that you are so right about lack of persistence. About a year ago I sent images to a gallery owner in another state and got a prompt reply. The galleriy owner said that she had enjoyed looking at the work and even gone back to look some more. She mentioned specific works that she found appealing. She also said that she had too many artist to take on another. I’ve been thinking of contacting her again with my newest images but haven’t. Now I realize that I should have done this long ago.

    • July 21, 2016 at 9:59 pm

      Thanks Maggi – and great question about approaching via email. This is something I will be specifically addressing in the upcoming mentorship broadcasts, so stay tuned!

  3. Sue
    July 21, 2016 at 9:58 pm

    I think I fall into the not pertaistant enough catagory. Another mistake is that I get complacent and lazy when I have representation at

  4. July 21, 2016 at 10:02 pm

    Jason, I have only approached one gallery and observed the work being shown and the fit was not quite right at the time. Listening to your videos I realize I need to learn a bit more. The first thing and I hope you will do a video on it – that is how to do a portfolio. If one takes photos of their work what size should should be shown to the gallery owner? An 8×10 is rather small. I was thinking of creating a hard cover binder containing 18×20 photocopies of individual works and have them categorized. Is this the proper way to go?

    Also, would you be interested in signing into my website. Whenever I do a new piece I send out a Newsletter showing the piece. I live in Vancouver, Washington. If so, please go to and it will take you directly to my website. There, you can enter your email. I have not seen any application for mentorship. Can you send me one. If cost, I will see, if accepted, whether I can afford as I am on Social Security. Painting means the world to me. I am a creative individual and I love to learn and test and expand upon my art. Thank you.

  5. July 21, 2016 at 10:08 pm

    That was extremely helpful, thank you!

  6. July 21, 2016 at 10:15 pm

    Thanks, Jason. Love your videos and all of the information you provide to artists. After several not so great experiences in the past, I’m ready to get out there and visit as many galleries as possible before winter sets in.

  7. J
    July 21, 2016 at 10:21 pm

    I was told that approaching higher end galleries can actually be detrimental to your career because it makes you look desperate. Not sure how accurate that information is but it was a little disheartening to hear. I guess you’re just supposed to wait for them to come to you…

    • July 21, 2016 at 10:34 pm

      it’s a long, long wait if you take that approach! I just can’t see any way this would be detrimental. I can tell you from personal experience that if an artist isn’t a fit, I don’t think any less of them for getting out and working to make it happen. Even more important, with all of the artists I talk to, I would have a hard time remembering if an artist approached me at some point.

      There certainly can come a point in an artist’s career that galleries will be seeking him/her out, but until then it’s all about exposure.

  8. July 21, 2016 at 10:21 pm

    Thanks for taking the time to make these videos. I have called on several galleries for representation. Have even had some success, a couple shows, all I’ve sold well at during the events. However, my work of such a specific topic, that the galleries don’t see the potential of caring my work on a long term basis. I’m a former geologists and much of my inspiration is drawn from geology and the natural world. I’m in museums and public buildings and sell well in shows but it seems my work doesn’t fit in a day in day out gallery environment. I will keep looking.

  9. July 21, 2016 at 10:32 pm

    I think the galleries that seemed to work for me were those where, as you described, there’s a ‘click’ of personalities, it feels easy.

    I mentioned a few galleries (no names!) in response to the last post you did which I’d felt let down by, but recently there have been two who were great, they paid on time and joined in enthusiastically on launch night for example, I felt really grateful for that, and will definitely follow these up with more exhibition proposals.

    I remember I approached both these galleries with smaller works first (for example mounted prints) then once that intro was made I offered some larger originals, in the process which took place over a few months at least, we began to trust and get to know each other.

    Another thing I learned (the hard way) was how important it is to keep prices consistent. Without thinking enough, or because I was so skint at times, I’ve lowered the price of paintings here and there. A gallery owner told me off for that and I realised that if I sold paintings lower online gallery directors would avoid me because they wouldn’t want to sell my paintings at those lower prices. I learned it’s best to sell lower value works (i.e. smaller/reproductions etc) rather than knock down prices without good reason.

    My observation is that you have to build mutual respect, i.e. be consistent, calm, clear and reliable. Always know roughly the price range of your work. Ultimately though, there are some folks you just don’t click with somehow and it doesn’t stick. The key is to be relaxed and let things happen, listen etc and don’t seem troubled if they say yes or no. (I know this also from when I’ve hired people for a project).

    One thing you said there Jason, about having a well presneted and coherent body of work is something I need to work on when approaching galleries. I’ll tend to show them a selection of past works, when in fact I think my aim from now will be to create a complete series then offer it for exhibition to the right kind of gallery.

    Mind you that’s easier now since I have another small source of income and can spend a little more time painting and developing, it’s been very hand-to-mouth up till recently.

    Thanks again for the insights, am enjoying them!

  10. July 21, 2016 at 10:42 pm

    Very helpful, thank you. Now that my work is where I would like it to be in terms of quality and development, I will be more persistent and active seeking gallery representation.

  11. July 21, 2016 at 10:46 pm

    I am in the Artrepreneur Program in Montana that works with artists to learn the practices they need to do to sell their work like branding, presentation, artist’s statements, and so on. I have appreciated your videos and advice. I am just working in Montana now but want to reach out to Denver and the Southwest.

  12. July 21, 2016 at 11:14 pm

    I’m currently in the mentorship program and can’t wait to get to this lesson! But til then, Jason has made me realize I got other steps to focus on before I start searching. I think sometimes we want to jump ahead or think were ready when we’re really not. Jason has done a great job putting lessons together in order that will prepare you for anything.

  13. July 21, 2016 at 11:16 pm

    Again, very interesting.

  14. July 21, 2016 at 11:35 pm

    I , too, need to be more thick-skinned and persistent. I have approached at least 20 galleries over about 4 years, but I now realize this is not enough. I really don’t like rejection, but who does?
    This video was very timely for me, because I was wondering if seeking out new galleries was worth it for this relatively new sculptor (but NOT young).
    I will endeavor to be more persistent. Thanks Jason, for what you do for artists.

  15. July 21, 2016 at 11:36 pm

    Very Informative – Glad to hear about approaching galleries right from a gallery owner. Thank you!

  16. July 21, 2016 at 11:47 pm

    Thank you again. All useful information. Persistence, the key to success.

  17. July 21, 2016 at 11:52 pm

    Thanks Jason! Your video was a real confidence booster and very informative! The timing is weirdly perfect! I currently have some great leads that I would be very foolish not to pursue! Thanks for the tips and the insight into….. persistence!!!

  18. Ank
    July 21, 2016 at 11:59 pm

    Hi Jason,
    Already two times I offered my artwork to a gallery within one month and they never answered me. What shall I do, go back to them another time of forget about it?
    It’s so frustrating not to get an answer, because before I had a phonecall with the gallery owner where he told me to send photos of my work which I did.
    Thank you!

  19. July 22, 2016 at 12:03 am

    Perfect, Jason! Just what I need to here at this moment. I am definitely deficient in the persistent and follow up area. So I will be doing that consistently with anyone who is interested in my work and will not give up until I get a yes or no!
    Thanks so much.

  20. July 22, 2016 at 12:25 am

    I think I have been guilty of all three mistakes, but especially the one about persistence. I believed that if I didn’t hear yes, that was a final no. I’ve never really followed up. One problem I have is identifying galleries where my work would fit. I even did a road trip to Toronto last year, specifically to seek out galleries, but only found one gallery I could imagine being in. But it was in Forest Hill (an exclusive part of town) and I still haven’t got up the nerve to approach them. Maybe after I learn more about preparation and how to approach by email, I will!

  21. July 22, 2016 at 12:28 am

    Thank you Jason lots of good information. Now I will just show up at your gallery everyday until you say yes or kick me out! Just kidding but I do have a nephew, Luca Delaverson who used that approach at an upper east side gallery in Manhattan, The Tilton Gallery, and actually just hit it off with the owner. Lucca within two years has been so successful I can hardly believe it. He has collectors from all over the year buying his work and had numerous one man shows now all over the world. We are so proud of him and yes it took determination and confidence to approach an up scale gallery like he did.
    Looking forward to your next video.

  22. July 22, 2016 at 12:29 am

    Hi Jason. Thank you for talking about persistence. I had a pretty large show last winter at my local gallery but nothing sold. The director said it was because of local economy issues. I have not been back to the gallery since I took the show down in January and realize I need to get back there with pics of my newest work. Maybe the economic conditions are improving. Thanks for the reminder.

  23. July 22, 2016 at 12:31 am

    Jason, you do such a good service by creating these videos, and what you have done by creating your Red Dot Blog. There are always some things that make me think, and make me know I need to be a little better at what I am doing in the marketing of my work.

    I am represented at this time by three galleries, was four until last month, when that one decided to not carry other artists, but concentrate on her on work. I totally understood her reasons.

    I have a great local gallery. Creating a relationship with a gallery was one thing I remember someone saying was one possible way to gain representation. Of course it goes without saying this gallery would be a good fit. I had friends in the gallery, so I often attended the openings they had about 3 to 4 times a year. I also had purchased a couple of small things from them, and enjoyed discussions about art with the owners. At one of the openings while my husband was purchasing a small painting (very small), and I was talking to one of the owners, she said: “Marsha I know your work, and we would like you to bring some in and let us see a number of pieces. Will you call us next week to set up a time?” I was pleased, of course. I knew probably attending the functions helped, along with having my work visible on-line, and a couple of the artist friends had mentioned me to the owners.

    Another success story regarding gaining a gallery was about visiting Sedona AZ to paint for a month and attend the Sedona Plein Air Festival (as an observer). One gallery carried the type of paintings I enjoyed, so our group of five visited several times while there. We talked about the art we were seeing, and the owner would get involved in the conversation. He asked about what we were doing. In giving him a business card, he liked what he saw. I discussed if he might be interested in seeing some the work produced in the time we had been there. By the end of the month long stay, he did see the work, and kept several of them. I was successful in gaining that representation because of enjoying the gallery, being personable, having work he could see, and a little persistence. I did sell for him, and did ship work from Georgia to him that sold. He has since gone out of business which was sad. It was an excellent experience.

    But, even though I’ve had these two wonderful experiences, and am in a couple more galleries, I am not persistent enough in looking for more galleries. I don’t know why since I have some success. I am a prolific artist and do need quite a number more galleries, but I think I got sucked (sorry) into trying to also do all the social media and on-line website sales stuff (Etsy, Daily Paintworks, etc.). I mean no disrespect to those on-line sites! This video has made me think I need to get off that kick, and get back to researching galleries and applying! I think I wasn’t because it takes such a long time to do the research. But, I am going to believe you and realize maybe I am spending more time trying the internet / social media/ on-line site way. I would rather paint! Thanks again, and sorry for the long post.

  24. July 22, 2016 at 12:32 am

    What I find so helpful about this video is that Jason clarifies how many is “many.” When he says, “Approach many galleries,” he then specifies an amount: dozens if not hundreds. Oh! THAT many! Also, he whisks ambiguity aside by clarifying what he means by persistence: continue making contact with a gallery until receiving an answer “Yes or No.” Ah! Got it! By reading the replies of other artists, I see that I’m not the only one breathing in the fresh air of Jason’s lucid directness.

    • Mo Mapes
      July 22, 2016 at 2:39 am

      I totally agree with your statement, Pat. I have heard many galleries but I didn’t know it meant possibly hundreds! Excellent video, Jason. Thank you for all you do…..

    • July 22, 2016 at 4:03 pm

      Great video, Jason. I agree with Pat Cross that when you say “hundreds” of galleries I feel hopeful; also–keep following up until you get a yes or no. Loved that advice! Personally I also think it is time to go through my portfolio and pull some pieces out that are weak.

  25. July 22, 2016 at 1:01 am

    Thank you for the reminder to follow up with galleries who may have complimented the work but say the timing is off. Six to eight+ times, huh? At one point, I had started a spreadsheet of galleries I had contacted, which would be an incredibly valuable tool if only I had kept it up (I think I may have gotten this idea from a Red Dot Blog post, actually). Will have to revisit it. I am looking forward to your video on contacting galleries through email. Some galleries have specific protocol on their websites on how to submit your work, sometimes with instructions *not* to follow up; and if there’s nothing on the website about how to get representation, I often send the gallery an email asking about how I might go about submitting my work, mentioning a few of their artists by name that lead me to believe I would be a good fit for them. Thank you so much for these videos! I feel like there’s always something else to learn.

  26. July 22, 2016 at 1:21 am

    It is useful to know what the price range is of artwork that a gallery sells – of course that is related to its customer base.

  27. July 22, 2016 at 1:21 am

    I enjoy all of your shared knowledge, Jason! I’m wondering what guidelines there are to finding a gallery that “fits.” Do you have to physically visit the gallery to perceive this? Living in rural New Mexico presents many geographically undesirable circumstances, if so. The persistence aspect of this video is very useful. As artists I believe we need to muster the energy for marketing as much as we muster that energy for creating!

  28. July 22, 2016 at 1:24 am

    The insight is helpful. Thank you Caroline Goldsmith

  29. Tina Huston
    July 22, 2016 at 1:33 am

    I have definitely made some of those mistakes. I find that I make some of those mistakes when I allow myself to get reactive to a rejection. Oddly, sometimes getting reactive works. Maybe it adds to the critical mass that causes the “stars to align”. I am pondering the idea of “thick skin”. Some times I’m very resilient. Sometimes not. I’m not sure what is the determining factor in that. Confidence definitely effects it. The numbers game is definitely true. I think the numbers game goes for anything in sales. Onward and upward.

  30. July 22, 2016 at 1:53 am

    Thank you Jason, that was very helpful. I have pretty much given up and now just do commission work. But having a consistent body of work that can be shown together seems to be the hardest part for me. I usually do small series that only look good together in that group. I will work on that!

  31. July 22, 2016 at 3:12 am

    Hi Jason,
    Thanks for this helpful and informative video.

  32. July 22, 2016 at 3:25 am

    So far my experience with all the galleries that I have got into, except for one, has been either that they found and contacted me or it was through friends. The other one was preparation + opportunity = luck, when I wasn’t really looking. A friend was visiting and I took him to the Oregon coast and he wanted to pick up some gifts for his girlfriends. The gallery owner must have sensed something about me and asked if i was an artist. I said “I sure am” and smiled. She asked how she could see my work and I got my ipad from the car and showed her and we made arrangements for delivery. As I was talking with her some other dude comes in spewing “you taking on any new artists?” and she was pretty short with him.

    I do need to find a few more galleries so I am sure I’ll make some mistakes along the way. Right now my first business priority is getting my e mail campaign going.

  33. July 22, 2016 at 3:26 am

    Thank you Jason! I really do appreciate your blog and your sharing of your experience!

  34. Tony Ross
    July 22, 2016 at 4:25 am

    Many thanks for your videos Jason. I found the first two most interesting and enlightening and look forward to further videos as they appear.
    I entered the art market very late in life, having recently retired from 50+ years as an advertising commercial artist and ad agency art director. Although I painted occasionally during a busy career, I didn’t start to seriously paint until retirement. I now exhibit on a regular basis and have sold several examples of my work but am interested in gallery representation.
    I’ve had various half hearted attempts at seeking such representation without success.
    In your experience, would you say that the type of approaches, hints and advice you give in your videos would apply to galleries in Australia, where I live, and the UK where I originate from, to any large degree.
    I look forward to hearing your views. Thank you kindly and best regards to you and your family. TR.

  35. July 22, 2016 at 5:20 am

    Thank you so much for this video and your blog! I have a long way to go before I can approach galleries, as I have only been painting for a couple of years. I recently began working on my business side of my art and am currently a regular artist showing at a Paint and Sip Studio, have shown art in boutiques, and a shoe store. I have developed a good rapport with these owners. I do local art walks and live paintings at events, and I am having such a blast with this new passion that I have discovered. I feel very fortunate to have you and a little local artist collective that I have been invited to join. They are wonderful artists that suggested your blog. I am grateful that I am building an excellent solid groundwork for my art and business, so that when I am a more accomplished artist I will be ready to approach galleries. Thank you!

  36. Stephanie Warner
    July 22, 2016 at 6:51 am

    Hi Jason,
    I heard 3Ps — preparation professionalism persistence!
    The topic I keyed on is identifying galleries in which one’s work might fit.. Developing the ability to do this feels like the first step in planning effectively and efficiently. What are the indicators you identify?
    Thank you.
    Best regards,

  37. Paul Barnes
    July 22, 2016 at 8:02 am

    Hi Jason
    First up I must say that I enjoy your very informative and collaborative approach to artists. This is a rare and highly commendable talent. One thing that I have noticed when reading through the responses above is some have really poor spelling and grammar. As a retired university lecturer I personally put high score on well worded and precise resumes and submissions. Interesting and clear copy writing is a skill that can be learned, as I’ve no doubt you have discovered. It can speak volumes about the type of person behind the words. Perhaps this could be a topic to include in one of your future videos.

  38. July 22, 2016 at 8:42 am

    I ‘d guess it can’t be said often enough, thank you. I’ll not likely be consistent, I’ll try harder to not to show my inconsistencies. From what I can gather ‘polymorphs’ don’t get gallery representation. Thanks again.

  39. July 22, 2016 at 9:58 am

    You are a major find for me. A wonderful resource and you present what you know with great clarity coming through a guy that feels like a really nice man. Makes me want to listen. I am returning to my art after over 40 years and am finding the creativity pouring out of me and have never expected the enthusiasm I am receiving from folks who view or buy my pieces (large paintings in an expressionist style) Now the thing is for me to venture out going for representation and not listen to the conversation in my head…. I’m too old for people to be interested. .. people only like landscapes …my work is too edgy etc etc. I am so lucky to have returned to painting and doing work I am proud of..that on a good day I feel deserves to be out there in the “real” market. Thank you for speaking the words you do and I will follow up on all the info you offer. Wish me luck!!!! P.S. No experiences here to offer yet ..just a fan letter

  40. Henry Jensen
    July 22, 2016 at 11:37 am

    Hi Jason,
    Thanks again for your help. Listening to your video, it seems that I have made the most fundamental errors you mentioned in the beginning. I have been sent away with my tail between my legs in my first approaches and ever since and have viewed some gallery owners as gods on Mount Olympus with mysterious and impossibly high standards and requirements. Many galleries also do framing and I have tried using them as my framer to get the thin edge of the wedge in, in my quest to get to YES. This approach has not worked. Perhaps a straightforward frontal attack is better. I have no difficulty striking up acquaintances and even friendships with gallery owners, but when the question of accepting me as one of their artists arises I instinctively back off. I look forward to more of your blogs and videos.

  41. July 22, 2016 at 12:28 pm

    Hi Jason, thanks so much for your invaluable insights, once again you raised a number of excellent points for all of us, and it is rare and wonderful to hear the gallery owners point of view on this topic. I always read every word of your blogs and watch your videos from start to finish, and then watch them again. [I also share them with other artist friends]. Please keep up the wonderful work you do and know it is truly appreciated by us !!!! Thank you!

  42. July 22, 2016 at 1:39 pm

    Guilty on the consistent and persistent side of things. Since I’m so new at doing this full time, I didn’t really feel my portfolio was strong enough. So, now it is and now I am ready to begin the journey. …oh wait, next series maybe:-). Here’s why.

    My work is changing…again. It changes all the time. I did this whole series of women in abstract form on wood panel with a nice finish. It was about their scars, life experiences, and sisterhood. Then I did birds, lots of birds, mixed with abstract. Now I’m focused on more non-objective or more abstract: occasionally something scenery related with a little bit of abstraction. I’ve been told by trained eye that it all looks like me, but to me, they all look so different. I hear this is an issue many artists have about their own work; the ability to be objective.

    So the big question is how does one choose images for their portfolio in this case?

  43. July 22, 2016 at 2:05 pm

    Hi Jason, Thanks for the information. I have not been very persistent in the past and have not really even shopped galleries. I guess that will be my homework.

    I am also interested in how to determine if a Gallery is a good fit. Should one look for similar work or look for a space that is lacking the artists’ style?
    Thanks again for these videos.

  44. July 22, 2016 at 2:06 pm

    It is important to visit a gallery if you can. We all have an idea of what we want in a gallery. Distance is an issue and that is not always possible. I have contacted artists I respected that were represented by particular galleries for feedback. Invaluable.
    Initial contact via email is the norm but they are easy to delete without seriously looking at the artist’s work. Neither do you know if administrative staff screen the emails before the owner ever sees it. You must follow up until you get an answer. Repeatedly.
    I have approached two galleries in person without an appointment and was warmly received and represented. If you do that make sure it is a quiet day and you do not take their attention away from a prospect in the gallery.
    One of those had a notice on their website they were not accepting any artists so please don’t send email inquiries. I asked the owner about it. “Oh, if I didn’t do that I would be inundated with artists.” That may or may not be an iron clad current policy and even so, it may change. Follow up. Galleries lose or eliminate artists for one reason or another. Owners retire, sell out, take on partners, move to a smaller/larger space …. lots of things happen that has nothing to do with your work and can influence decisions.
    Our art is only part of the criteria; we must present ourselves as a professional. Representation is basically a job interview.

    • July 23, 2016 at 1:38 am

      I love your comment. I need to develop a much thicker skin!Thanks!

  45. July 22, 2016 at 2:29 pm

    You are always specific, knowledgeable and helpful. I find you videos a great help for artists and have recommended them to friends . . . now – to follow your advice! Thank you for your generosity.

  46. July 22, 2016 at 2:36 pm

    Thank you, Jason, for presenting very useful information and things to think about, as well actions to be taken.More in-depth info on writing artist bios/statements/resumes, all areas were I am most uncomfortable, would be very helpful. I know many artists share my unease with these!

    And thank you for all your efforts via books, blogs, classes and videos, sharing your knowledge and passion about the business of art!

  47. July 22, 2016 at 3:36 pm

    Thank you Jason, your wisdom is long standing. In my last blog, you were one of my top
    go to for information in our large world of art networking, specifically “Reddotblog”.

    While I am in 4 fine galleries, two of which approached my work through a friend and
    two informally we hit it off and the market was good for my style. However, I am still on a learning curve. One is just not a good fit; though great folks; one does not want to build relationship…3 curators in 9 months. Two are relational and really blessed as I like the owners and two way support. Portfolio’s all start to look the same with bio and “passion”.
    I struggle. Your persistence is great suggestion as I do work with designers. I am shyer.
    Jason, sure look forward to all blogs. Thank you for this forum. As a former Sales Rep in High Tech in bay area….it is all marketing; but I believe: We market ourselves first …each day
    in the attitude of our life. Always updating Web site…

  48. July 22, 2016 at 5:03 pm

    Your videos are so informative, thank you! I also get great information by reading the comments and your replies. I have had trouble creating a consistent body of work because I am interested in exploring many different techniques and styles, but I feel through that process I am coming into finding the medium and style that best represents me. Now I am working on creating a body of work so that I can approach galleries outside of the local area I currently display my work in.
    My next step will be to create a new portfolio of this work and I am curious what you think the appropriate number of pieces in a portfolio should be. I’m sure this will be something you will address in your videos or blog and I look forward hearing what you have to say.

  49. July 22, 2016 at 5:06 pm

    Hi Jason,
    Thanks for this informative and helpful video.

  50. July 22, 2016 at 5:21 pm

    That’s interesting to hear how you found those artists Jason. Getting into my first gallery was very similar. I had gone in for a different reason and after striking up a conversation they invited me to come back with some work. The relationship since has always been a good one. We did just ‘click’. I also found word of mouth is a good way to get representation. If another gallery owner recommends you to where you are trying to get in all the better.

    I have found that taking time to travel where ever possible so that I can walk in and speak with them face to face has always been the best approach. Perhaps if the owner speaks to you and gets a good vibe they are more open to looking at an artists work. Of course this isn’t always possible so I look forward to listening to your future broadcast about emailing galleries.

  51. July 22, 2016 at 6:41 pm

    Thanks, Jason. That was most informative. I have been very good at the presentation and developing a rapport with owners (to no avail) and to learning more about the business end of art but I guess that I have been lax in the persistence that you have stressed. One problem that I have always been faced with is the “not fitting in” with the gallery’s look or feel. I have found that it is always a big mistake to ask if they can recommend another gallery where I might fit in. They always seem to get this look on their face like “Another gallery? Surely you can’t be serious! There ARE no other galleries!” Should I drop that question and just continue to pound the pavement?

  52. July 22, 2016 at 8:22 pm

    I am a God directed artist–I wake up and have a picture in my head and i know I have to paint it. Right now I have several paintings in my mind but always one more clear than others from nature, wildlife, cowboys, mixed medias, marine life, commissions to portraits. I HAVE HAD ONE MAN SHOWS; IN JURIED SHOWS; IN COMPETITION SHOWS AND IN MANY FESTIVAL SHOWS AND HAVE MY OWN WEBSITE( http;// .) I have sold from all, not many each, but some. I have won first place awards, and second place awards in almost every show I was in. My husband does mastercraft woodartI We have been invited to participate in the Tacoma WA Showcase but it is too expensive (approximately $800.00 a weekend .
    I was in the 360 Gallery in Vancouver with so so results; then the Aurora Gallery in Vancouver WA with horrible results my 3D paintings were dropped and broken,
    with a bad attitude by the owner operator as well. It really scared me and put me off going to galleries I don’t know.
    I have to admit I’m worn out. You are giving me the strength and a direction to go again.
    I would appreciate you giving me a opportunity through the website above of having you look at my artwork and tell me if it would be a fit in your gallery. I am willing to go the 50/50 or 40/60 whatever is your galleries charges because I trust you to be a person who treats the collector and the artist honestly and respectfully as well as the artwork! Thank you in advance!

  53. July 22, 2016 at 10:16 pm

    I’ve had two no thanks responses in the past several weeks. One was obviously an auto reply but still nicely written. The other was not so nice. I was told by the owner that she has a long list of artists she is interested in representing when she gets space and I was not on her list. I agree, you need to look at the “no” as a no, for now but maybe in the future. My other emails have gone into that black hole where no response is received. I get it that galleries receive a lot of requests. I will follow up with a second email after watching this. It really is a numbers game I guess. Thanks for the video.

  54. July 22, 2016 at 10:31 pm

    Hi Jason,

    Your video is very helpful to me, I understand that in order to find one or two galleries that will represent me I need to send my portfolio to many galleries as I did before.
    Seven years a go I left Israel and returning to Boston, In the pass I found some galleries that represented me and I had good exhibits with audience that bought my art.
    I visited galleries in the Boston, MA areas but most of the times the owner wasn’t there but someone that works for him, do I go back even if my artwork was rejected and ask to see the owner.
    Thank you

  55. Cindy Trepko
    July 22, 2016 at 10:52 pm

    Thank you for the video. I see that there is much more to do than paint. I was the emerging artist in Ketchikan Alaska a few years ago and have had my art in a gallery there since. Other than Seattle, I know of no other gallery locations that carry the ‘totemic’ art form. Perhaps galleries that specialize in native art but at the moment I’m feeling discouraged. In an effort to get my art out there. I’m now the proud owner of ‘Four Sisters Native Art Gallery”….simply a Facebook page. I realize, thru your videos, that Ive made all three mistakes. I will look for an appropriate gallery here in the SanFran Bay Area. Thanks again

  56. July 23, 2016 at 12:22 am

    I can be very persistant, I realize how much work it is to persue galleries and I agree that the time and energy I spend doing art fairs and trying to sell the work myself is tremendous. Thanks for the video, gave me a kick in the pants…

  57. July 23, 2016 at 1:35 am

    I’m fairly well acquainted with the owner of a top gallery in California. He knows I’m an artist and has seen photos of just a few of my pieces. He seems to like them but that’s as far as it goes. The other day I went in to see his gallery’s new, beautiful show. For the first time, he wanted to know what I was working on and encouraged me to send him some photos. But, I haven’t done it and here’s why: I have very little new work that he hasn’t seen. Just one or 2 things that honestly aren’t my best work. …I think I”m answering my own question: I need to send him a few photos anyway! I would give my eye teeth to have work in his gallery! Jason, how should I proceed?

  58. July 23, 2016 at 2:10 am

    Hi Jason,

    I really appreciated how you said you would be persistent until you get a yes or no. While I am able to chat with gallery owner’s Fairly easily. I don’t think I am good at following up as often as you suggest to get the yes or no.

    Heck, I had a gallery that didn’t even tell me when a good sized sculpture sold. I had let two months go by since my last check in, and was immediately told a check would be in the mail for the sold sculpture.

    If I had been on top of my long distance relationship with a gallery I was already in, I doubt this would have happened.

    I think it has made me a little tentative with my approach to galleries.

    Thank you for this video. Very informative, and just the kick i needed to get moving. 🙂

  59. Susie Seitz King
    July 23, 2016 at 4:06 am

    Thank you for another interesting video, Jason! I can see where mentorship would be a valuable tool for us emerging artists. How to put together a portfolio, where to find galleries, when to know if we are ready for gallery representation, etc. This video was almost a teaser to the many jewels of knowledge you must share in your program. So many facets to this artful business!

  60. July 23, 2016 at 4:22 am

    I am intrigued by the mentorsship program. Looking forward to learning more about it.

  61. July 23, 2016 at 5:03 pm

    Thank you for the videos! They are very helpful. Like so many above, persistence is a big problem for me. My Dad taught us well to never ask for something twice, or the answer would be no. He was consistent in getting back to us with an answer when he was ready, so we learned not to “pester” people. It is a hard lesson to overcome!
    I must work on it. We now live in a very different world! (I am 77 years old). Another problem I have is getting to galleries, and am glad to hear you will address the idea of approaching via email. Please let us know when that is available!
    Again, thanks for all the suggestions, not just this video!

  62. July 23, 2016 at 6:42 pm

    Thank you Jason!
    This and next year I will finally approach the galleries in a systematic way, after feeling not ready for years to take this step. Your informative video encouraged me.
    I recently approached a Museum of Nature for a solo show and they finally agreed, my exhibition will take place in September. Now I feel more ready to tackle commercial galleries. I don’t know what am I afraid of. A fear of commitment maybe?

  63. July 24, 2016 at 7:15 pm

    I have your book and followed your advice closely. It worked! I am in two galleries and am getting ready to approach another one this fall. Thank you!

  64. July 24, 2016 at 11:22 pm

    Thank-you Jason. Although I am strong, confident and successful as a self representing artist I balk at approaching galleries. It feels as though I am bothering them as i know they are inundated with artists requesting to be represented. An email application simply doesn’t convey the energy of either my work or myself as an artist yet I have been told over and over again NOT to approach a gallery cold by walking in off the street. I like the idea of the gallery owners as equals as this is exactly the relationship I would like to have with someone representing my work. Recently I have been taken on by a Lake Placid gallery that is outstanding and I am thrilled to say the relationship that is being nurtured and established with the gallery director is a pleasant surprise for me as he consistently sells my work and requests new pieces. I would love to find a broader network of similar galleries across North America and will try harder to be more persistent with my efforts.

  65. July 25, 2016 at 7:55 pm

    Thank you Jason. Your presentation is inspiring me to be bold about seeking representation. I realize that I have not put enough time into marketing, and following up, especially the latter. To your point about an appropriate body of work for a particular gallery, I think that I need to push out my boundaries for some of my subject matter, i.e. fall scenes in mountain areas would likely sell better in those areas rather than in the coastal community in which I live.

    July 26, 2016 at 2:52 pm

    Thank you so much for this video. Your information is extraordinarily helpful. I look forward to the next video.

    Maureen Guillot

  67. July 26, 2016 at 5:46 pm

    Great video and great advise. When working with a gallery, I always ask how I can help them. Here in the Pacific Northwest, winters are wet, cold and dreary – keeping foot traffic down substantially – especially in January-March.

    I asked the gallery owner if I could paint in the gallery once in a while during the winter to coax his collectors to leave their cozy fireplaces and venture out to the gallery.

    What started out as a “watch an artist creating an oil painting” with cookies and coffee quickly escalated to champagne and finger food – meeting an artist – once the local online paper got a hold of the story. Did I get a lot of painting done? No. But I did get to meet several of my collectors and people had something worth getting out of their houses to see. It also increased sales. It let the gallery know that I wanted to see them succeed.

  68. July 26, 2016 at 9:48 pm

    Enlightening, as usual! Thanks, Jason!


  69. July 26, 2016 at 10:01 pm

    I just watched your video on,how to approach galleries. Full of great insight and a great approach to a success relationship with galleries. Thank you

  70. Vanessa
    July 26, 2016 at 10:20 pm

    Hello Jason,
    Can I pick up on a specific point, highlighted in your one-of-three mistakes artists make? I cannot seem to put a good resume together, without it looking really rubbish because although I have taken part in a couple of little shows, I don’t have much to go on.

    Also, is it a good idea to try and visit many galleries in one go, on a sort of road trip, because there are so few appropriate galleries around, and the cost of visiting hundreds of them doesn’t seem feasible…? Will galleries show any interest in you if you haven’t exhibited enough?

  71. July 28, 2016 at 9:19 pm

    Thanks again Jason. I enjoyed this lesson. I have been confident, prepared, and professional in my approach to galleries with high quality and excellent supplemental materials. Before approaching a gallery, I usually do extensive research to determine if I think my work will be a good fit.
    I think my mistakes have been not being persistent, not submitting to enough galleries, and not having a thick skin when I get “No. Your work is not the right fit.” Obviously I need to work harder.

  72. August 2, 2016 at 1:46 am

    THANK YOU Jason…your open, straightforward sharing of your knowledge is a gift that just keeps on expanding my artistic journey. I appreciate very much. Keep very well
    Best regards
    Del Foxton

  73. August 5, 2016 at 4:14 pm

    I can see that I have been approaching this all wrong. I will start researching galleries, create a good portfolio and start sending this out.

  74. August 7, 2016 at 7:35 pm

    I had to smile as I recognized my major mistake: not persistent enough! On the other had, I must say, my work has evolved into something quite beautiful. Perhaps it was not the galleries who were not ready, perhaps it was me. In any case you have definitely inspired me to reconnect with a few I approached in the past to begin building a new relationship. Thank you for your encouragement!

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