Is it Still Worthwhile for Artists to Show Their Art in Galleries?

In the age of the internet, is it still worthwhile for artists to show their work in galleries? Watch this free video to learn some of the benefits artists derive from showing their work in galleries.


Leave a Comment!

Thanks for watching! Before you leave this page, please take a moment to leave a comment below. Do you feel it’s worth working with galleries. What have your experiences taught you about the challenges of working with galleries? What other thoughts do you have on the changes the internet has brought to the art market?

Leave your thoughts and experiences in the comments below, but please don’t leave this page without leaving a comment! I’ll look forward to seeing you in the next video – keep an eye out for an email with a link to the next video in the next couple of days!

  173 comments for “Is it Still Worthwhile for Artists to Show Their Art in Galleries?

  1. July 20, 2016 at 9:17 pm

    Watching this makes me realize I need to try harder to connect and find a business partnership with a gallery that would be a good fit for my type of work.

    • July 21, 2016 at 12:28 am

      An awfully lot to consider. Do you have an opinion about so called “late bloomers”. Multi media efforts
      Saw your comments/video about consistency and had some misgivings about my life as an artist and work produced.
      Looking forward to next installment.

    • Zoe
      July 22, 2016 at 9:49 pm

      Hi Jason,

      Again I have learnt a lot from watching your video and also from reading the comments of other viewers.
      I agree that there are certainly many online galleries and I enjoy flicking through them and spending probably less than 1 second glancing at each piece of work. Looking at online galleries only makes me enjoy visiting real galleries all the more. I don’t think you can beat the experience of seeing actual work, up-close. Online galleries for me, are just appetisers for the real thing.

      Thanks again

  2. July 20, 2016 at 9:19 pm

    Thank you for this talk about galleries. As I have been preparing myself and my art for gallery representation, you have made some very strong and valid remarks on why I desire representation by galleries locally and in other areas. I look forward to your next video.

    • July 20, 2016 at 11:17 pm

      Thank you for all the information you provide artists . I think nothing replaces experiencing paintings on a gallery wall. The vibrancy and color of the culture as well as texture, brushstrokes etc have a stronger presence in a gallery compared to viewing online. It is my hope we never lose our galleries .

  3. July 20, 2016 at 9:20 pm

    Great video! Looking forward to the rest. You always inform and inspire, Jason.

    I was just pondering this subject this morning – whether to approach some galleries or concentrate on my online sales and the one nearby gallery I’m in.

    The drawback I have with being in multiple galleries is that they tend to be geographically spread out and therefore costly to ship art as well as monitor reaction to the work. And there is the issue of not really knowing galleries some distance away and having to just trust that they will pay you for your sold art or return it when you request return of the art. I’m facing that now with a gallery several states away.

    • July 20, 2016 at 9:22 pm

      Great points Melinda – and definitely challenges, but all challenges that can be overcome – I’ll be talking more about this soon.

  4. Margaret
    July 20, 2016 at 9:22 pm

    A few years back, I supported the family and hired full-time household help with the income from my art sales through a gallery. An accident took the life of two of my children and I closed down creatively for awhile. Time passed. Moving and re-establishing oneself in the market place can take time. There are multiple avenues one can take. Some suit, some do not. It depends on where you want to invest your energy. In my experience, I find I prefer working with a gallery.

    • July 21, 2016 at 2:51 am

      Dear Margaret,

      I shut down after loosing just a single adult child. I can’t imagine losing two at once. What a strong woman you are! Like you, though, I have just started to come back and refer to it as re-inventing myself since my son’s death. Just yesterday I made the decision that gallery representation is the route for me. Unlike you, I have never really been in the market place so this is a brand new journey. Blessings on your heart from mine.

  5. July 20, 2016 at 9:22 pm

    This video was very enlightening and logical. I look forward to watching the next ones.

  6. July 20, 2016 at 9:23 pm

    Great information, re-affirming the direction I intend on perusing for sales because my time is limited as well as energy to do shows and events.

  7. July 20, 2016 at 9:24 pm

    Very interesting talk. My limited experience with galleries has not been too encouraging; after spending time to get into the galleries, sales have been very slow, if at all.

  8. July 20, 2016 at 9:27 pm

    But what if your gallery is a frame shop and concentrates more on framing? How much time do you think you should invest with that gallery to see of they can sell your work?
    I do believe in good gallery representation, but it is tough to find the fit

  9. Yvonne
    July 20, 2016 at 9:28 pm

    I have been in communication with the owner of a gallery I dream to work with, for 2 years and I have no idea how can I convince him to actually give my work a chance. I also have no clue how to keep this communication in the future.

  10. July 20, 2016 at 9:30 pm

    As a Canadian artist, is it practical to seek representation in the United States with shipping costs, border charges, and the current difference in the $ as it relates to gallery charges?

    I have recently been published in World Wide Art Books most recent publication “Current Masters II” as one of their sponsored artists.

    • July 20, 2016 at 9:42 pm

      I have worked with several Canadian artists over the years, and they’ve always felt it was worth the work to show in the states. At a time when the US$ is so strong it is even more worthwhile.

      • July 22, 2016 at 7:43 pm

        Good to know Jason. In your Art Business Academy lesson on pricing my paintings, I had to research artists in galleries with work similar to mine. I found more US galleries were featuring realism (which is my style) than those in Canada. I can see more research in my future!

  11. July 20, 2016 at 9:33 pm

    Hi Jason,

    good video with good information. How many galleries would be wise for an artist to try to have their work in?
    Kenn Jensen

    • July 20, 2016 at 9:41 pm

      Number of galleries depends on demand and production. You would want to be steadily working to increase the value of your work, have a steady flow of sales and produce enough inventory so that you can keep inventory fresh in the galleries that represent you. This is a delicate balance, and one that I’ll be talking about in upcoming presentations. The artists I work with are generally showing in 4-8 galleries, though I’ve worked with sculptors who show in as many as 12-15 galleries. The more galleries you have, the hard you have to work to manage your inventory and the relationships with the galleries.

  12. Pat Short
    July 20, 2016 at 9:33 pm

    The quality of the gallery is important. If it is a good draw for the area, art works will be given more exposure. I had great luck in a gallery and am looking for a new one in another state where i now live. Pricing is very difficult and I would appreciate a gallery giving me a price as to what my work should sell for instead of asking me how much I want. I prefer being in a gallery rather than marketing and doing shows. Although I am good at it,it is tiring. Getting paintings out there to be sold on my own is a hassle. Again, I would like to gallery to pick a price point for my work. I can always say No and pick my own price point. A painting in my closet does me no good…and I love to paint.

  13. July 20, 2016 at 9:33 pm

    Jason… great learnings and takeaways as always! Thank you for sharing your perspective.

  14. Linda Mountain
    July 20, 2016 at 9:34 pm

    Mr.Horejs, Your video was very informative and inspirational. Thank you for it, as well as all of the emails. Although I am not represented by any galleries, I have been painting for decades, and was accepted into the New Mexico film union as a painter/sculptor.

  15. July 20, 2016 at 9:35 pm

    I see working with galleries as a win-win situation. You have someone who not only appreciates your art but is willing to invest their space and time to sell it. Being self employed for over 30 years I have learned the value of time. As much as I wanted to do everything myself, I realized that my time is best suited to create the work and it is very much worth it to have someone who is committed full time to do the selling. Website Galleries are great for exposure but we all know that you can have hundreds or thousands of visits with no sales or even inquiries. It is easy to view art on a computer or phone but it does not compare to seeing that art in person. Also the gallery can immediately answer any questions that a potential buyer may have as well as get some background on the artist and their work. Galleries are still the first choice of collectors who are the most likely to purchase art.

  16. July 20, 2016 at 9:36 pm

    Gallery representation is definitely something worth pursuing. Many times over the years collectors have asked if I am in a gallery. Though my experiences many years ago were dismal, as my base increases it is starting to be necessary to have someone show and represent me to potential buyers. In a art tourist town like Santa Fe, it is doubly more important to have my work shown.

  17. July 20, 2016 at 9:37 pm

    I have gotten in to a new gallery in town. They have been aggressively promoting my work. As you said, my work looks fantastic on a brick wall.

    Would like to work with a gallery further out of town. Eastern iowa for instance, since there is a lot of vacation. Traffic in Dubuque, Galena, etc.

  18. July 20, 2016 at 9:39 pm

    I can only speak of my relationship with gallery owners and it has been something of a double edged sword. Most of my experiences came when I was living in san Francisco. While a few gallery owners were friendly and genuine, the majority were cold, off-putting and if they were not carrying your work, treated you as though you were bothering them. San Francisco had a very large and active arts commission tied to City Hall yet there were no artists on the commission. A group of artists decided that was wrong and formed the San Francisco Arts Democratic Club. I went to the first meetings and was very excited to be a part of it. A major announcement was sent out to all artists in the city and a meeting was set up for the artists to meet with all the city’s supervisors. Over 200 artists came and most of the city’s supervisors were there as well. One of the supervisors asked this question, “What is the most difficult thing about being an artist?” I was in the very back but my hand shot up immediately so I was called upon. I said, “Gallery owners.” And I saw a sea of 200 heads nodding ‘yes’. Sadly, there was no further discussion on that subject as one of the founding members of the club steered the topic to a lack of representation on the SF Arts Commission. I have since moved to a small art community in Newport, Oregon and am faced with the same dilemma. In the 12 years that I have been here, only one gallery has shown an interest In my work and that was half-hearted at best. I have been told that my work is too sophisticated for their market which is mostly tourists. I am now seriously considering putting together an online gallery to reach the clientele that is missing here. It is either that or move again to another big city. What is your advice about that?

  19. July 20, 2016 at 9:42 pm

    Great information, thanks! Can’t wait to learn more about building relationships with galleries. I have never had a problem getting into juried shows. I’ve been in some kind of show – solo and group, nearly every month since I began painting in 2010. I’d like to do less of the “legwork” giving me more time to create. Your video’s are an awesome resource. Thanks again!

  20. July 20, 2016 at 9:42 pm

    I did an art festival once…never again. For me, the time and effort that went into that wasn’t worth it. My experience with the gallery I’ve been with for over three years has been great! I drop the paintings off and she does the rest. I’m getting ready to have my second featured artist show there. All I have to do is show up, look nice and talk to people about my art. Someone will even bring me a glass of wine! I’m so grateful for all that the gallery does.

  21. July 20, 2016 at 9:42 pm

    Thanks Jason, that was very informative. I have been taking part in arts festivals, open studio events etc for a few years now. You have made me question the amount of time I spend on the preparation and manning of these shows, is it actually worth spending so much time on them? I feel the same about trying to sell online, its obviously important, but an artist can spend so much time trying to traffic buyers or even just interest to their site. All this effort eats away at the time an artist could be producing art. I think moving onto approaching galleries is going to be my next step.

  22. July 20, 2016 at 9:44 pm

    Jason, I am beginning to return to gallery representation pursuit. I was refreshed with the video and had the opportunity to watch it while on vacation. Thank you.

  23. Norman Haslop
    July 20, 2016 at 9:46 pm

    Good points! Seeing your work in a gallery setting is an awesome boost to the artist who for the first time secures representation, and you are right in pointing out the superior presentation by professionals in the gallery business. The downside, the effect

  24. July 20, 2016 at 9:47 pm

    Thank you for such wonderful and valuable information. I am not an artist but my husband is, and he also curates art for the collaborative gallery he founded. You have definitely given great insight of how much value these artists should put on the worthiness of being represented by a gallery. Thank you!.

  25. NR
    July 20, 2016 at 9:47 pm

    I’m in NYC where the competition is brutal. I haven’t approached any gallery yet seeking instead to strengthen my work and thinking if the work is strong, the rest will come… I’ve been successful at entering gallery group shows, however.

    Love your blog! Thanks!

  26. July 20, 2016 at 9:50 pm

    Good points to consider. I do have a website and yet I feel art needs to be seen in person – it just isn’t the same on a computer screen. Most of my sales come from events and meeting people. Now that I have some inventory built up I do think it is time to start looking for more gallery representation. Looking forward to your next video.

  27. July 20, 2016 at 9:50 pm

    Thank you Jason, for all your information on the art of business. I’ve tried several venues of marketing but enjoy the relationship of a gallery the best. I did find, tho, that I had to make a concerted effort to stay in touch with them so my paintings didn’t get pushed to the back. It seemed to be..out of sight …out of mind. I hope you will speak about out of town galleries and how to best stay in touch.

  28. July 20, 2016 at 9:53 pm

    Nice overview. Enjoy your comments and thoughts.

  29. July 20, 2016 at 9:56 pm

    I have to admit that I’ve had troublesome experiences with galleries. The first gallery I was in as a young woman was so excited about my work that they took everything I had and told me they would hang it in a couple of weeks. I lived out of town, but came back to visit the gallery after I had left 10 pieces with them the month before. I arrived to find all of my work propped against a wall in a back room with sawdust covering it. The second gallery I got into was run by the son of the original gallery owner who my aunt knew personally. Again, the gallery was far away from me and the owner took 15 pieces. Through a newspaper article that my aunt sent me, I learned that the gallery owner planned to open a second gallery in Taos. Since I lived in NM and the work was at the time in WY, I would call him about once a month as he instructed me to do to find out if he would move my work to Taos. The third month I called, he lost it on me and said he was so tired of artists bugging him about it. This didn’t feel right to me so I made the trip to Cheyenne to see how he was doing and perhaps take my work home. As it turned out, he had leaked to the press that he was going to open the second gallery in Taos before he had his financial backers in place. Consequently, his backers pulled out and he wasn’t admitting that to anyone. I took all my work out. The next gallery was a prestigious one in Durango, CO and my work was shone alongside some very famous artists. I was in that gallery for about 3 years, but once again, took everything out because of gallery issues. The problem there was that they hired college students as salespeople and they were always calling me to find out the name of a particular piece and what the price was. My response was always, “It’s on the back of the painting as the gallery owner instructed me to do”. The last time it happened, I asked if the interested couple was still in the gallery. They said, “Oh, they’re just leaving”. I said, “Let me talk to them.” The salesperson said, “No, they’ll come back if they’re really interested.” They did come back the next day and a different salesperson called me to find out the title and price. They called me after the couple left again and lost the sale. So you see, my history with galleries had not been pleasant, but I now want to try again and find the gallery that is right for me. I’d like to get into a well established gallery because they should be more professional, but I’m finding it difficult for them to accept me, as I’ve not been in a gallery for many years now. Do I need to start with a small, local, (again probably not very professional gallery) just to establish credibility with an established gallery?

  30. July 20, 2016 at 9:56 pm

    Great Video, my thoughts exactly. I would much rather paint than promote. The galleries are best at selling and I am best at painting. The challenge for me is to have enough work to keep each gallery stocked. At this point I would love to take on another gallery or two but need to build inventory so that I am not caught short which would not be very professional or reliable. Fortunately my paintings are selling at the smaller galleries that represent me but I would like to expand. Come fall I will dig in so I am well equipped to seek representation in galleries further from home base.

  31. July 20, 2016 at 9:57 pm

    Thank you so much for this information. I am represented by a local gallery that has been here in town for a significant number of years. I find them very helpful. I am a colored pencil artist and I work not on paper but on Dura-lar polyester film. Although they were impressed with my work and style, I believe that the uniqueness of this surface provided me an “in” to their representation. I have not tried to expand my representation to galleries in other cities and I do look forward to your coming videos where this and other things will be considered.
    I live in Cedar Rapids, Iowa.

  32. July 20, 2016 at 9:57 pm

    I sold my Art through twelve different gallery’s from the 80’s until about 2003. My associations lasted anywhere from 12 to 25 years. The experience was terrific, even though the gallery profit was set at 50%. I am prolific and have a rich back-ground in painting any subject I choose. Therefore, I was constantly at my easel. My career, although affected by the “general down-turn”, goes on. I think working with a gallery is easier on the Artist who can put their effort into painting and not with all the other things concerned with selling ones own Art. Thank you for being there to help.

  33. July 20, 2016 at 9:59 pm

    Every gallery I research and visit that I think might consider taking on an artist without current representation seems intent on showing work that is far more abstract, graphic, or in a style reminiscent of the current favorite artists that show up in art magazines and ads, than my work happens to be. Add on top of that the fact that I work in pastel which means framing with museum glass, and no one seems interested. Oils and acrylics…they all want gallery wrap unframed works that look “contemporary.” I know I need to look further and someday I’ll find a place, but it is discouraging. I enter many national juried shows and win awards, so I don’t think the quality of my work is a deterrent (at least I hope not!).

    All the information you provide is valuable and much appreciated, Jason. Many thanks! (And I should add that I haven’t put into practice all that you’ve advised over the past few years–some I have but not all–so perhaps I shouldn’t complain!)

  34. Debby Thomas
    July 20, 2016 at 10:01 pm

    I haven’t had the nerve to approach galleries. Have been successful when I’ve had invitational exhibits at galleries that have revolving exhibits. Right now I am busy with updating a very outdated website. That has put everything on hold.

  35. July 20, 2016 at 10:02 pm

    Right-On Jason!
    I am happy to say, all the hustling I have done over the last two years has paid off! I am represented in a gallery in Laguna Beach! Who could ask for anything better! My bronzes sculptures are represented of Sting Rays and are welcomed by many patrons who love Southern California. I have also been accepted in a gallery in Cambria!
    And you are spot on, who has time to do a street art fair, when two galleries want more work!!
    Thank you taking the time to educate artist on the facts!

  36. July 20, 2016 at 10:03 pm

    The biggest benefit gallery representation provides me is the gift of time to focus on painting. In my experience, trying all ways of selling my paintings, I’ve found there isn’t a better way to sell art than having a trained gallery professional present every time to help clients that are pondering the purchase of my work. I believe that it’s the assistance the salesperson provides that usually closes the sale!

  37. Susanne Sheffer
    July 20, 2016 at 10:06 pm

    Really a GOOD video. I’ve said before, but it bears repeating, Limitations extend beyond logistics.
    Travel costs required to get to a fine art fair unless the fair is local can be significant (and hopefully my little vehicle would make it).
    After jury process to apply to the fair, you must meet all the requirements (tent and display which can be a one time cost of 800 to 1000 ).
    Generally a VERY HEFTY entry fee to set up your tent.
    Cost of hotel and food UNLESS you’re a local resident and arriving a day early and sometimes leaving day after the event adds substantially to the costs.
    FILLING OUT ALL THE TAX INFORMATION AND GETTING THE CORRECT PERMIT for doing business in AZ as an artist. It goes without saying, whether you make a sale or not.
    Working within a budget with severe monetary limitations.
    Set up and break down in a time crunch (and some fairs require BREAKDOWN AT DAYS END OF EACH DAY OF THE THREE DAY EVENT).
    Then there is the question of what to bring. Framed or unframed, even with a fancy foldout display both have problems unique to each. You cannot expect to command higher prices for framed. Bring prints or originals? Should I simply mat and sleeve originals. Is this a suitable audience for my painting subjects.
    At the risk of being negative, I’ve known several artists who maintain that they sell enough to break even and sometimes experience the worst case scenario – NO SALES.
    AFTER readying for a fair, I sat down and calculated the enormous costs I had ALREADY incurred, how much I would HAVE to sell (to pay for said event and I unpacked my car even forfeiting the costs to participate in the art fair.

    I’m also tech challenged, and have little confidence that I can spot any but the most OBVIOUS scams associated with internet sales. This is not even a consideration for me.

    And lastly, some people are JUST NOT THAT GOOD AT SALES.

    For myself, the gallery works.

  38. July 20, 2016 at 10:07 pm

    Thanks for that video. I am working hard prepare myself and my work to seek gallery representation.
    Though I do sell my work online, it doesn’t add to my credentials as you say. I am still learning about all the preparation needed before stepping through any doors or emailing portfolios and am struggling to fatten my CV from a small town, away from where the action is. It seems an artist must already have “arrived” with a full cv of press and experience before approaching a serious gallery with a good reputation, so that is a bit frustrating.

  39. July 20, 2016 at 10:08 pm

    I have been represented by several galleries in the past and have been underwhelmed. The work may or may not be shown very well. Also I have picked up unsold work only to find it damaged. Not really a fan of galleries. To add insult to injury they take 50% of a sale. I sell on Saatchi on line. They take 30% and the artwork stay’s safe in my home or studio until it’s sold. Saatchi handles all the shipping and border/broker charges as well. They drop a check in my pay pal account in about a month. There are approx 50 thousand artists on Saatchi so it’s a struggle, but I like the process and it’s been working for me. 🙂

  40. July 20, 2016 at 10:08 pm

    Nice to have you back from your vacation Jason, looking fit and rested! Before commenting on the gallery question, I also wanted to say how much I like your new format of speaking in front of paintings in your gallery rather than against a plain backdrop.

    I definitely think it’s worthwhile being represented by galleries. I don’t like trying to sell my own work. I read all your blogs and watch your podcasts, as well as those of several other art marketing experts. I try to put the all the principles into play, but just don’t feel comfortable marketing my own work. I am lucky enough to be in a local gallery that has done quite well by me. It has been a totally positive experience. I have recently been accepted by a second gallery and am looking forward to working with them as well. For me, this is an ideal situation.

  41. July 20, 2016 at 10:10 pm

    Great video Jason. It makes the most sense to me to have gallery representation. For sustainable success, relationships with the customer must be made. That takes time and consistent energy. I want to do what brings me joy and that is creating not selling. My work looks it’s best when it’s in a well lit gallery. That can not be replicated.

  42. July 20, 2016 at 10:14 pm

    I think galleries are still very important for an artists career. Some issues I have found while looking for representation is that there are a LOT of galleries who come and go. I’ve heard many stories from artists where they never got their money and/or artwork returned. This requires an artist to research a little more carefully. Unfortunately getting into an established gallery can be more difficult for a beginning artist.

    I’ve met many artists that don’t choose galleries, as they don’t like the typical 40/60 split. It sounds like a lot at first, but you will soon realize that this isn’t easy and can get pretty expensive to market yourself. Art festivals take a lot of time, money and travel. Online galleries typically have thousands of artists to choose from and your work can easily get lost.
    In the end I think the effort of trying to get into the right gallery is worth it. I guess I’ll let you know once I can land one!

  43. Jennifer
    July 20, 2016 at 10:15 pm

    You’ve convinced me! Thank you, Jason!

  44. July 20, 2016 at 10:16 pm

    I do feel it’s well worth being represented by a gallery, which is why I reached out to you over a year ago to seek representation. I wasn’t exactly rejected, just never responded to..
    I do continue to watch the blog videos that you do and follow the gallery, even though you chose not to represent me. Having gallery representation is a good thing – if you can get it.

    • July 20, 2016 at 10:30 pm

      Hi Alan – I’m sorry we didn’t respond – I try to personally respond to every artist who seeks representation with us. How did you present your work to us? I’m going to be talking in the next video about the best ways to approach galleries.

  45. July 20, 2016 at 10:22 pm

    I am absolutely thrilled to have found your video series and was pretty much hanging on your every word in this video. As an artist with an online presence – my next step is how to go about getting my work in galleries. I feel as though you are talking directly to me 🙂 I am very grateful to you for sharing your knowledge and perspective and am looking forward to your next video!

  46. July 20, 2016 at 10:39 pm

    I have heard a number of fellow artists talk about how difficult it is to get into a gallery, and had closed my mind to the idea, particularly since I was over the moon with the results of my first ‘open studios tour’ event, and my website is doing fairly well for me. After listening to this talk, I am reconsidering! I am reminded of being told when I studied art education in the 1980s that I would never find a job as an art teacher, and a plum job was mine before I graduated with my degree. I believe a positive attitude will take me a good distance. AND I expect to enjoy the process. Thanks, Jason!

  47. Alexander Daniels Escobar
    July 20, 2016 at 10:44 pm

    This was an excellent video! I look for to the next one regarding forming relationships with galleries! I’m a new and self taught artist trying to figure things out.

    • Alexander Daniels Escobar
      July 20, 2016 at 10:45 pm


  48. July 20, 2016 at 10:52 pm

    Thank you for your video Jason! My experience with galleries has been good. I have gotten a few sales. It really depends on the salespeople I believe, and also how well known and attended the gallery is. Getting a gallery to look at the work and reply seems to be getting more difficult for me. I am looking forward to seeing more videos that might give some insight into that particular aspect.

  49. July 20, 2016 at 10:55 pm

    Wonderful video and so valuable for all of us in this business. I’m a very shy person when it comes to presenting myself to a prospective gallery but have used your advice to push myself. It’s never comfortable and I tend to shake a lot but I’ll keep trying. I’ve done countless Art Shows and Art Fairs, and Open Studios, etc. It’s just too much time spent driving, motels, food, equipment, and set up. I’ve been in many, many juried shows and the big annual ones like C.M. Russell Show in Montana, and dozens more like this, but that’s in the past!
    This month and the next are all set up with visiting my list of potential galleries and then determining if I should set up an appointment. I’m not sure if I should write a letter first and see if they respond or just go back with my portfolio and some artwork in the truck.
    Thank you for your encouragement and heartfelt advice. I wish more galleries were like you!

  50. July 20, 2016 at 10:56 pm

    I do not want to spend the time and effort to do my own sales. I want galleries to do that for me.

  51. July 20, 2016 at 11:01 pm

    I have representation with 2 Galleries here in Baltimore. They are both good relationships, but few sales.

    My biggest problem seems to be finding other Galleries out of town who handle the kind of work that I do.

    The research seems overwhelming.

  52. July 20, 2016 at 11:03 pm

    I have had success in galleries, at art fairs and through online sales. A lot of people see Each method serves a function just as putting on pants, shirts and shoes are all different parts of getting dressed. They aren’t competing with each other for which is best.

    However, the relative role that each plays depends a great deal on two factors: the type of work bring produced, and the price range. If one’s work is primarily decorative, such as still lifes, abstract work, regional themes and so on, purchased mainly to add accent to a room, or where technique is the emphasis, then galleries work very well. If the work is more specific, perhaps social commentary, or is supposed to or is at all controversial in nature, that type of artist needs to cultivate a distinct following. Almost a “fan club” of collectors . Unless the gallery’s focus is on that, representation will be harder to get, and a website or art fair may work better for the artist by providing them with direct contact with people. Regarding price, it is important to understand a gallery’s price range. Emerging artists’ work may not be able to command the prices that a well-known artist does, and unless the art dealer thinks the work will sell for at least a certain amount, they won’t be interested. In that case, art fairs and online marketing are important in demonstrating that the work will sell.

  53. Melanie Salazar
    July 20, 2016 at 11:17 pm

    Made some valid points .

  54. July 20, 2016 at 11:18 pm

    Excellent advice-thank you. I showed in a gallery for about 12 years and was successful. When the gallery decided to shut down with retirement of owners I moved to another but it was not the right fit. Since then( and moving to a rural area in Canada) I have been without and looking. So far I am without success to find one that I feel comfortable about working with and where my work fits. I had mostly abandoned this task over the last while but your advice has encouraged me to try again.

  55. July 20, 2016 at 11:30 pm

    Thank you for the video. Personally, I am having a hard time finding galleries that want to do representation. Most of the ones around here have one off shows but don’t want to keep an artist beyond just that show. So there is a great gallery I am in in one area, but I can only do a a one-month show there once every couple of years. Good galleries I am happy to work with and glad to give them 50 percent if they earn it. I have met some really nice gallery owners, but most of them are struggling themselves, and I am not convinced they can sell my work as they don’t seem to have consistent clientele. But I just made a list of some galleries that I thought might work for me and have been pitching to them. Hopefully one will bite. I am also considering if I should try and get a gallery to rep me in a completely different area as I think my work may go over better in a less conservative area than where I am currently working but even if I do get into such a place, shipping costs will be a major drawback, especially on larger works. Do I just eat them and hope I sell enough to make it worth it? And if I don’t live nearby, I can’t check up on the space and my art at all. It’s a debate.

  56. July 20, 2016 at 11:32 pm

    I have been a fulltime professional artist for about 25 years. Before that it was more of a “hobby”. I went the internet route from the beginning…when there were only 3 or 4 online galleries. I don’t think I ever sold anything. Many only lasted a few months. It was interesting, but not very profitable. I have been with four galleries for about 12 years (one has 3 outlets) all in different cities. Basically it has worked out very well, most works that I do sell within a short time and I do get a fair number of commissions. I do not sell anything “direct”. I have a standard price list, according to size, and I increase price by a small percent yearly. I attend about half of my “openings”, (generally I do not like to take part, although I realize I should, clients always like to meet the artist). Over the years I have a fair number of collectors, something that always surprises me.
    My experience with galleries has been excellent, although in the beginning some never answered my inquiries for representation. I know that they receive hundreds of requests and that its almost impossible to always reply. Matter of fact I sent your gallery a request some time ago that wasn’t answered (: However, I have read and listened to much of what you have written or said since you went online and almost all I have agreed with.
    It is a good thing that there are people out there that genuinely want to help artists. Kudos to you!!

  57. July 20, 2016 at 11:43 pm

    I agree with what you presented in your video and have seen that to be true with artists I know. Thanks Jason

  58. Sandy Dimond
    July 20, 2016 at 11:44 pm

    After a 4 decade career as professional equestrian coach/trainer/competitor I have turned to my other love. Art. Just finished 6th meeting with business/marketing agent. Between her and one of my students my web site is going to become a reality within the next few weeks. My level of motivation both to continue developing my artistic skills as well as marketing is very high. Your wonderful bloggs and presentation today have only fueled my motivation.
    I would very much like to become one of your featured artists, possibly starting with your mentorship program. Looking forward to your forth coming bloggs.

  59. July 20, 2016 at 11:55 pm

    One avenue you don’t mention, but which has many of the advantages of working with a gallery, is working with art consultants who assist corporate collectors with their collections. Like galleries, this sector took a hit in the recession, but there seems to be some resurgence.

  60. July 20, 2016 at 11:57 pm

    Thank you for this video, Jason! I always learn something new from you, and found several constructive insights to think about here. Despite the exciting new outlets for exposure that the Internet offers artists, I agree that there really is no substitute for the physical gallery space. As you pointed out, gallery visitors are often much more likely to make an actual purchase than someone who is visiting a website. Most of my recent income has come from gallery sales, and only as I write this do I realize that nearly all of the purchases that have come through my website have resulted from people seeing the work in person somewhere first ~ mostly at the historical café/inn down the street, but still. It’s just so much more magical to see an artist’s work in person instead of a picture on a computer screen. Showing in galleries can also result in additional representation if a gallery owner or curator happens to see your work in another gallery. This has happened to me twice this year. My biggest challenge in working with galleries is probably just making sure I understand what is expected of me over the longer term and to deliver on those expectations. Part of my obligation for a recent show was to also participate in what was called “The Informal Lens” ~ a live Q&A at the gallery, moderated by the gallery director. (Good exercise for an introvert!) Galleries all seem to work a little differently, so I’m learning how important it is to keep the lines of communication open and not be too afraid to ask questions. Looking forward to your announcement!

  61. David Weinreb
    July 20, 2016 at 11:59 pm

    Very helpful. I have been making art for a couple of years, mainly painting and drawing. Not quite there for a gallery yet. Have had two backyard art shows where friends and family bought pieces while sipping vino. Would be nice to sell to strangers. Thank you.

  62. July 21, 2016 at 12:02 am

    Thank you Jason, once again, for your dedication in sharing invaluable information for artists.
    So, do I believe that galleries are important in the equation of the health of the art world?ABSOLUTELY!
    Now that I have access to your blog, art marketing minutes, videos and most recently both of your (e) books I know I will be more successful in my next round of gallery representation outreach. I have many things under my belt including a large body of work & knowing how to research which galleries are a good fit for me but obviously I have had a few holes in the process.
    Well not any longer. I can’t tell you how great ALL of your information is!
    Next year this time I shall have been reporting my list of gallery representations, not just art consultants.
    In the loop now and loving it!
    Betty Jo Costanzo

  63. July 21, 2016 at 12:02 am

    Very helpful to understand the channel. I am trying to introduce my friend’s paintings, who is living in Korea now, into U.S.A. painting lovers.

  64. July 21, 2016 at 12:02 am

    My experience with gallery owners hasn’t been all that great. While I’ve wanted to establish with one, just getting an interest in my work seems to be some mysterious process. I’ve made appointments to sit down with gallery owners and show them samples of my work. One owner met me at the door and glanced through my stuff there. She said no without even offering me a seat or letting me come into the gallery to tell her about myself. I was embarrassed because there were people in the gallery at the time. My style is realism or hyperrealism. People tell me I should hang my work in galleries, but it seems that the only type of work accepted is abstract or modern. So now I just draw for my own pleasure and don’t worry about what anyone else thinks! I sell my own stuff on my website and take commission work.

  65. Norman Haslop
    July 21, 2016 at 12:04 am

    I didn’t finish my thought…that is the rejection numerous times until that gallery is found can discourage an artist and even cause him/her to doubt the merit of the artwork offered.

  66. July 21, 2016 at 12:06 am

    I do work in a very small niche market of art doll making using my own patterns and design. It is a demanding art that is now just recently being understood and shown in more ‘conventional’ galleries.

    I have shown successfully in two shows each year for quite a while, one that travels with huge advertising to various fabric and quilt shows nationwide for a year and one that is international in scope and shows each year in Houston, Texas for three days. I also had the pleasure of being invited to be the special exhibit in a very large regional quilt show, because my dolls are all made of fabric.

    It took a lot of work for me to bring all my inventory, setup my display and have to sit and greet people who all signed my book because I was giving away a doll as a sales promotional idea, and to get emails to follow up with viewers because the special exhibitor in this show was discouraged from commerce at this show because there were vendors there selling fabric and other supplies for quilt making. I got many people telling me my work should be in a Manhattan gallery… I thanked them and asked them ‘what gallery’ and of course they don’t know.

    I’ve been since been approached via email a handful of times from doll collectors asking how much my dolls are and I’m always bashful about putting a price on them because I don’t want to scare them off, so I settle and always feel sad when they leave my studio and I am the only one who promotes them and packs them up, pays the postage, fears for their safety so pays for the extra insurance, etc. etc. only to get an email upon receipt of them saying how astounded they are when the open the box and can actually hold them in their hands and display them in their personal space. I always ask for referrals and comments on my blog, but my buyers do not or cannot supply them and I don’t want to harass them.

    The irony is, I was the first woman Staff Manager of Field Sales for John Hancock Companies in 1980, so it’s not a question of can I sell, I can. Intangibles, but I didn’t make the financial products I sold. I can sell a custom order out of thin air. But you’re right, it takes an enormous amount of effort to maintain a blog, get ready for a show with very specific requirements and shipping, much less following up and making everyone happy. It’s tiring and I am only one person. It kind of tarnishes my passion.

    I was recently asked via email from a referral if I’d be interested in selling in a gallery near New York City and am now working to really spiff up a of my best inventory and have three more *inspirational* ideas that will not have to conform to any size, theme or whatever other constraint a show puts on an artist. So. I’ll let you know how it works out. I’m hoping it will open an avenue to show in more galleries that specialize in this very thin line of ‘craft and art’ and maybe expand into a more conventional gallery.

    Oh! and one more thing, getting the excellent photographs necessary to portray a sculpture, much less one made of fabric is nearly impossible!! and too expensive for me to hire a photographer to do.

    Thank you for this video. It gives me a shot of confidence and drive just at the right time for me.

  67. July 21, 2016 at 12:11 am

    As usual Jason very informative and exciting information. Yes, the internet has offered so much, some of it great, some of it extremely time consuming. I look so very forward one day to having gallery representation for all of the reasons you shared. Everyone grows and
    expands when we are doing the work we are best at. Thank you for all your hard work at in helping not only collectors understand art and artist, but helping artist’s understand the world we create for. All the best

  68. July 21, 2016 at 12:18 am

    Dear Jason,
    I love the information you share. I myself am trying to build my web presence and while there are many people out there in the internet universe, getting them to visit my site is not all that easy. The types of galleries that you are talking about that take artists under their wing and represent them just don’t exist here in the Central Valley of California, maybe in San Francisco or LA but not here… so finding this kind of representation is hard, too. Maybe, sharing how to find these types of galleries could be a segment other than a massive cross country road trip.

  69. July 21, 2016 at 12:27 am

    I come from the old school. I think, galleries are very much needed,they do benefit me, as an artist, because my time is valuable,and, I still love the personal touch of talking to an actual person. The cell phones, internet, have all taken people away,nobody talks anymore. One,goes anywhere, and people are in their own little world of texts,etc.. Thanks, for the galleries.

  70. Shelley Houston
    July 21, 2016 at 12:32 am

    I’ve been following your video series with rapt attention and feel I am getting so much great and useful information from you. Thank you.

    I belong to an art collective. A group of local artists who had found it difficult to afford space in galleries. Some of us have our work in other galleries and some don’t. Art sales have been very slow across the board here in Australia for about a year. So we decided to become pro-active and rent our own gallery space. We have just become an incorporated body which means we can apply for any available funding for arts development and programs.

    There are now 8 of us and we are receiving enquiries about the gallery from other artists interested in showing with us. As a collective, members don’t pay commissions on sales but are required to pay a portion of the rent for the gallery space, and to give time to running the gallery each week. We have received help from a very generous local council, who have paid for us to have a professional and well experienced curator help us with learning how to hang and display our work in the gallery with the aim of our being capable eventually to do this ourselves.

    It is a huge learning curve for all of us. We’re artists, not gallery curators, and we are still learning how to do so many things. Selling our work is a biggy for us. We’re still learning to be salespeople. I find so many artists aren’t good at selling themselves or their work.

    I have been sharing your video series with the rest of the collective and we look forward to learning so much more from you.

    Thank you Jason.

    PS: Any advice would be really appreciated. 🙂

  71. July 21, 2016 at 12:58 am

    Great video Jason, There is nothing more seductive than seeing art in person in a nice gallery setting. A lot of art does not translate well in picture form no matter how well it is photographed (Mine included). The Internet is a great addition but I believe the gallery business is still important to most collectors.
    I’m in a co-op and sales are up and down, but our visitors love seeing the work before them.

  72. July 21, 2016 at 1:00 am

    I believe it’s very worthwhile to be represented by galleries. I do think it requires a good fit, along with a degree of trustworthiness on both sides.

    I also prefer to leave marketing and sales to those who are better at it. If that was my gift, I’d be a gallery owner or an art rep, not an artist.

    The participation in a gallery for having your work seen is unquestionable. But there is also an added plus from an artist’s perspective… And that is to be part of the gallery’s artistic community. So often we work alone, it is nice to be able to chat about art with others we have something in common with. A respectable gallery with carefully chosen artists provides that.

  73. Sarah
    July 21, 2016 at 1:03 am

    I have learned from this.

  74. July 21, 2016 at 1:04 am

    I like the fact that you can identify with the artist as well as the gallery. I appreciate that you know the struggles that artists go through. I find these videos very informative.
    I am looking forward to y our next one. Thank you.

  75. July 21, 2016 at 1:29 am

    When 35 of us artists opened our own gallery in the Pacific Northwest, we experienced strong sales, partly due to the excellent location (at a resort). We also discovered over the years that managing customers and a full time, publicly available space consumed a surprisingly large chunk of time. The hands-on experience deepened my appreciation for commercial art galleries and their sales commission.

  76. July 21, 2016 at 1:33 am

    Thank you, Jason! I really appreciate all the information you share. I do have some questions:
    1 – What research should an artist do to prepare to submit to galleries? (Beyond the obvious things, like, do they sell art that mine would fit well with?)
    2 – what’s the best way to approach a gallery I hope would represent me?
    3 – a lot of my work (I’m a painter) is quite small (5×7 – 11×14); are there galleries that are interested in a body of small works, or is this unusual and would I be better off focusing on creating larger works?

    I’m sure I have more questions but that should do it for now.

    Thanks again!

    • July 21, 2016 at 1:38 am

      Thanks Karen – we are on exactly the same wavelength – stay tuned for the answers to these questions and many more!

  77. July 21, 2016 at 1:45 am

    Jason, I have no experience working with or being in a gallery. I started out as a graphic designer and always wanted to just paint. Having sold paintings on line and in painting societies…including Craig’s List, it just didn’t go anywhere. It gets frustrating when you think you are going in the right direction…but apparently not.
    I enjoy your blog and always read it. And listen to your words.
    I have been to Scottsdale in the past going through the various galleries thinking, wouldn’t it be nice. I must have been to your gallery—I don’t remember—just hot. Not as hot as Phoenix though.

    Bill Gavin

  78. July 21, 2016 at 1:46 am

    Thank you for your sales insight. What is the best way to approach a gallery for representation?

    What is the submission process for Xanadu Gallery?

  79. July 21, 2016 at 2:21 am

    You are one hard-working guy! Two galleries, mentorships, catalogues, and videos. You impress the heck out of me. Some day, I am going to impress you, too.

  80. Bari
    July 21, 2016 at 2:27 am

    Great insight. Currently looking for new galleries to show my work. Had work in 3 different galleries several years ago and unfortunately all ended up closing. It became very discouraging . Look forward to hearing what you have to say over the next few days. Thanks!

  81. Susan Bruner
    July 21, 2016 at 2:36 am

    Really enjoyed the video Jason – thank you! I just finished picking up three unsold paintings from an art gallery where they had been hanging for three years. I kept in touch with the owner off and on but it wasn’t until I picked them up that she had some suggestions that might have sold the paintings. Because I believe that framing is such a personal decision both economical and in style, I do not frame my artwork. I do however use only back stapled canvas and always paint the edges either black or continue the painting over the edge. She suggested that I only use the gallery-wrap 1- 1/2″ thick canvasses to make the artwork more substantial in appearance. I noticed in the video that the artwork behind you appears to be on wood. Is this a newer, more popular trend in galleries? Are the thicker canvases what the clients are looking for?
    Hopefully these subjects will be addressed in the near future and I am looking forward to your opinion!

  82. July 21, 2016 at 3:19 am

    Very good information. Thanks Jason. I’m currently represented by 3 small galleries here in the Midwest. Although they aren’t selling my work left and right, they are at least selling a few on a consistent basis. I am, as you suggest, marketing on my own, through my website, Instagram, plein-air paint-outs, art in public places, competitions, Xanadu On-line. So far the galleries are in first place with sales, with my own selling off the easel (on location) coming in second. I’ve been entering National Shows and plan to eventually get in,……then I’ll think about approaching larger Galleries in bigger markets. Last year, after some research, I decided to increase my prices…..Figured by the Sq. inch. Since then I’ve doubled my sales…..Go figure!! I have an unusual situation with one of my galleries. A couple months ago the owner refused to show some of my paintings (11″x14″size) because she said they were over priced for her market. I told her I couldn’t lower the price, as I’d have to do it across the board…. ..So instead I brought her some smaller paintings that were of course lower priced. I understand her thoughts……. but what was funny…..she ended up selling one of the higher priced pieces she already had in the gallery, a month later…. Touch’e! I’m glad I stuck to my guns. lol

  83. July 21, 2016 at 3:28 am

    Excellent presentation. I am 65 and have worked with numerous galleries in Europe as well as the U.S. I would like to add an unusual additional point. It helps to work with a young gallerist – that is younger than myself! My first German gallerist died of a brain tumor at 50! I was about 35 at the time. My second gallerist in Cologne, Germany, went bankrupt in the early 90’s market downturn. Then my first Madison Ave. gallery here in NYC went belly up. My Houston gallerist retired after his wife committed suicide. This is NOT just my British sense of humour!! Now I am down to one gallery in Chelsea in NYC. Fortunately, I have a good number of collectors who have followed me over 40 years. However, the one person show is the best way to make your personal statement or mark. Cheers.

  84. Kate Beetle
    July 21, 2016 at 3:35 am

    Thank you Jason,
    I have your book and participated in your evening workshop in New Hampshire a couple of years ago. I am working two jobs outside the house in order to meet bills but have been working hard to produce. I did do a local, well attended show last year but several people who were specifically looking for me could not find me. I shared a tent, which seemed to lead to some confusion; and as newcomers, we were placed in the ‘way back. I did sell and made my expenses back, not bad for a first year. It was very nice to talk with people about my art. Nevertheless, it was exhausting. I was practically hallucinating by the time I pulled everything together to get there.

    One of my jobs is as a waitress in a very good local Inn. The manager has given me wall space and I have sold steadily, perhaps in part because I can make that personal connection with patrons. I do realize that my prices for this venue are limited, but not drastically. For obvious reasons I’m also reticent about talking with people about the work unless they approach me, and often I can’t take the time to talk at all. This would not be an issue in a gallery. Still, it has given me very positive feedback and encouragement, with several photos of “sold” work to add to my portfolio.

    I have so much information from you about approaching galleries, but now must find the time to re-build my inventory and do the initial research, and then the in-person work. It would be wonderful to find the right gallery partnerships. I deeply appreciate your constant encouragement, and look forward to the next videos.

    Here’s a question for you or perhaps other artists: so far it has been months and even years between one step and the next. Surely there must be a point at which one has built enough of a foundation for things to move forward at a steady and faster pace?

  85. Susan
    July 21, 2016 at 4:39 am

    Thanks for the video. I have my work in two galleries, one that handles smaller pieces and the other one larger pieces. Some galleries are overcrowded, and to me it is not impressive. I have some sales, not huge. I have just begun marketing online & social media and have been successful so far, but then I have to package and ship, which I am not fond of! I don’t think this is the best strategy, but the younger generation seems to like the online way.

  86. July 21, 2016 at 5:19 am

    Thank you, Jason, for your informative video. You give us a very positive view of the gallery situation, as it surely is from your point of view. But there is definitely a down side, too. I am represented by 3 galleries, two of which are quite prominent, but I get very little or no promoting from them. I stay with them mostly for the positive association of being represented by a well known gallery. So many artists are represented by each of the galleries, and therefore very little exposure for each artist. Space is limited, and most of the art work is in a storage area most of the time; specialized shows are put up monthly along with a few group shows. In one of the galleries I am allowed one group show plus the mini show for the holidays. None of my paintings are shown during the rest of the year. It makes for a very slow situation. About half of my sales are initiated by me, in which I refer the client to the gallery for the purchase.

  87. July 21, 2016 at 5:25 am

    Excellent video, Jason. The importance and the advice/encouragement that you and RedDot Blog provides to artists everywhere can never be over stated.
    I have never had any doubts about the value of galleries. Unfortunately my experience has not been that rewarding. I found that good galleries are few and far between. Finding gallery representation is at the top of my priority list, but it is increasingly more difficult as time goes by. More artists seeking representation in recent years while gallery numbers have declined rapidly in my state and throughout the country. The good ones already have a full list of quality artists which means less opportunity for those of us trying to fight our way in. Most galleries don’t respond to emails and phone calls are diverted to voice mail and calls not returned.
    My favourite direct response that I have received so far in recent days while visiting a local well established high quality gallery came after the introduction and exchange of names. Quote, “I don’t know the name. You can not be much of an artist if I have not heard of you before.” With that he turned his back and walked away.
    I was more amused than offended and have now crossed this gallery of my list and will not return. This sort of response will probably never be repeated in another gallery on the planet, but it does have an impact on one’s self belief and makes you wonder about the quality and standard of your work. However, there is some truth in his statement as it highlights the failings in my marketing and self promotion. There is always a positive that can be taken from a negative.
    Seeking gallery representation has become/is extremely time consuming and exhausting (emotionally).
    Of course I will still persist and keep trying. As each day passes it brings me another day closer and that little bit wiser.

  88. July 21, 2016 at 5:31 am

    Hi Jason,
    Thanks for all you do. As always todays video made some excellent points.
    To me it seems like many galleries don’t have your work ethic around promoting artists, following up sales and building artists reputations with museum curators, writers etc. It feels like those qualities went out when the internet came into play and many galleries hang the work but don’t want to take on the effort and expense of promoting the individual artists. How do you feel about that from the gallery point of view? Are other gallery owners you know as active as you are in promoting artists and generating sales?

  89. July 21, 2016 at 6:22 am

    A great video as always Jason. I personally do find Gallery representation worthwhile both near and abroad. Having people working hard to represent you and your work in the best light is invaluable. I haven’t had too many issues when working with galleries although I do struggle to identify ones that are the best fit (which I think is both to do with my style of work and my price range). I just spent over an hour today working with my local gallery on several upcoming events, which I really enjoyed. I get to talk art and I learn so much from some very experienced and knowledgeable people! Now I am finding that I have been able to give back in return to those galleries and I couldn’t be happier.

  90. July 21, 2016 at 6:25 am

    Thank you again for a great video, I also think galleries are a double edged sword, lots of gallery owners are cold and sometimes downright rude, I also have had paintings disappear or gallery closure without telling me, would prefer a gallery taking care of my work though!

  91. July 21, 2016 at 6:32 am

    Jason, I’m a big fan of brick-and-mortar galleries run by sales professionals! Just for the reasons that I’ve tried several other venues. I’ve been in a co-op with 14 other artists. Not every one of them was committed at the same level and when it was their turn to sell at the gallery, a few ended up promoting their own art and saying disparaging things about other artists’ works. Not the image an artist wants associated with their reputation. I’ve participated in art shows put on with friends where we all worked for three months securing a venue for a three-day show, sent out invitations from a master list (and now those artists have my clients’ names that they continue to use even though I no longer participate), brought a continuous supply of food the whole time the show was up, and we each had to provide panels, hang our own artwork, make tags for each painting, set up and clean up after the show, every artist was required to be there from open to close each day, and secure door prizes to bring in more people! Exhausting…and only about 25% of the participating artists’ sold work. Yes, I’m a big fan of galleries! I cannot believe the amazing services they provide for their artists! My wonderful gallery presents my work beautifully, provides many events to bring clients and patrons into the gallery during the year, serves lovely refreshments, invites artists to participate in several events like a paint-out in the spring, always has the doors open with qualified sales people present (trained friends and family members! the best), and they pay quickly and fairly! The things they do take time, effort, and monumental resources to run a successful retail art business and every day I am grateful to be a part of their “tribe”! I was selling my small works online for a low price point but my gallery loved my small works so I had to raise my prices and I basically have quit selling online. However, I now can see that I would like to know how to expand since I am a newer artist. I want to: find gallery representation in about three or four more galleries to expand my geographic coverage, continue to market online and in other ways to drive traffic to my galleries, participate in artist-related events to get to know and network more, and build my art reputation. All of this sounds like it will take away from my time in the studio. Hmmm! Your thoughts?

  92. Henry Jensen
    July 21, 2016 at 6:48 am

    Your blog and this video are excellent and have provided guidance in areas where I was completely lost at sea. I was initially sceptical that advice that you give on the basis of your experience in Scottsdale Arizona could be relevant to an artist in Johannesburg, South Africa, but you have proved it to be relevant because the commercial environment is virtually identical if not as large.

  93. July 21, 2016 at 9:01 am

    It used to be that I was solely interested in showing my art through galleries, even though I had never had long term representation. Then I noticed that galleries were charging fees to look at images of the work, or for promotion and opening receptions for the shows. It was then that I started utilizing the internet to sell. My conclusion. Although I enjoy interacting with clients/potential clients online and I have made some sales, my brief encounter with this venue has left me feeling less focused. The art I was making while doing so much self promotion was also lacking in as much depth, to a degree. With this discovery, I find myself turning my attention again toward galleries as well as to the studio and the making of higher quality art.

  94. July 21, 2016 at 9:45 am

    Thank you for all the information you present . I currently have representation at 6 galleries across the UK and 1 in the USA . I also do sell from my own website. My aim is to sell at the same price point across all outlets and to properly reward galleries where clients see my work at their galleries but then come to me directly. There are many pitfalls and grey areas and I am currently trying to decide how to simplify this matter. Sometimes I want to offer a special body of work via my FB or blog but do not want it to clash or be out of line with what I offer through galleries. It is difficult when you are selling through galleries and by your own marketing, this is necessary for me as at theomwnt gallery sales are not enough on their own. Your thoughts and experiences would be most welcome. Have you had artists whose own selling practices clash with how you represent them in your gallery ?

  95. July 21, 2016 at 11:01 am

    THank you Jason, lots of good info here. I’m looking forward to hearing more of what you have to say. Gallery representation has been an elusive idea, so many questions and not sure who to believe. I’ve been showing in local events and juried shows and wondering if I’m ready to apply to galleries. Thanks for all you do for artists.

  96. Patricia
    July 21, 2016 at 11:43 am

    Many thanks Jason. Yes, galleries are important places. They create many intangible connections, that have the potential for future sales, they present, in most cases, a serious approach to art, and a genuine desire,on the part of the gallery owner, to do the very best for both the artist and for the client.

    It is hard work, but a fruitful work, that allows one to mature in their knowledge of not only art, but also,people and, again, I use the word intangible, in skills of many aspects of sales.

    All the very best,
    Trish. (Australia)

  97. Lisa Noble
    July 21, 2016 at 12:01 pm

    Thank you for making this video. You’ve articulated important themes that underscore the validity of the gallery format. I fully agree a gallery facilitates that genuine relationship between an artist and their future champions–a critical touchpoint that the internet and online sales simply cannot recreate.

  98. July 21, 2016 at 12:44 pm

    Absolutely gallery representation is worthwhile but all galleries are not of the same caliber. An independent artist is one of the few endeavors we are production, sales, advertising, procurement, and administration all wrapped up in one tired professional. I would much rather leave sales and advertising to a gallery and just paint. However, the greater percentage of my sales in the last decade have been through my own efforts, by far. I get more mileage out of stating I am represented than actual sales. I fully understand my work needs to be in A-list galleries and locations to change that. Working on it ….
    I consider my website an introduction and informational tool and we shouldn’t expect too much from it alone. Facebook allows me to narrate through a work almost like a blog, which helps a prospect understand me and the painting. But a computer screen can’t show artwork to its best … it must be appreciated in person, and I make sure I’m “out there” somewhere where it can be seen and people can talk to me.
    Artists are well aware owning a gallery is a tough business. That is why I paint. 🙂

  99. J Lau
    July 21, 2016 at 12:54 pm

    Thank you for your direct approach on an important issue. The difference between co-op galleries (artist owned) and professional galleries is huge. The quality of the work, display and sales ability. In searching for Gallery Representation I wonder what qualifications I should seek. What questions to ask? How to verify foot traffic, market exposure and sales. I hope your next segments will address a few of these issues in addition to approaching galleries.
    Thank you again….

  100. July 21, 2016 at 12:58 pm

    Thanks for the video and outlining what a good gallery does for its artists. My experience in approaching galleries for the past six months is that they may like your work, but don’t have room for a new artist. So, I think there must be a much larger ratio of good artists to galleries. The most important thing I heard in your video for myself is that it is hard work, but anything worthwhile requires hard work. So I will keep at it another six months, and hopefully find at least one gallery to represent me. One other thing interesting to me was artists who have 4 to 8 galleries representing them. That blows my mind!

  101. July 21, 2016 at 1:24 pm

    Thank you for this excellent video. I’m a new artist that paints a variety of subjects and still trying to find my “style”. I understand all the points you mentioned because I have spent a lot of time creating a website, marketing myself and my art, etc. I have often pondered if it’s better to be in a gallery or market myself online. I have sold many pieces already to friends and “friends of friends” but would like to expand my market. Now I am interested in reaching out to galleries but not sure how to do this properly. I look forward to your upcoming videos.

  102. July 21, 2016 at 2:21 pm

    I would really like to work with a gallery.

  103. Tony
    July 21, 2016 at 2:28 pm

    Your videos are always very helpful and I appreciate the time and thoughtfulness put into them. I am not yet “ready” to enter the art world officially as I am still building a body of work. I consider the information you provide to be an extremely important guide for what to do when I eventually seek out representation. Thank you!

  104. July 21, 2016 at 3:14 pm

    Great video and thank you!

    I’ve been on this full-time journey as an artist for only three years. My work is growing exponentially and I am giddy at the prospects of doing this for a very long time.

    I’ve exceeded my sales projections this year just by word of mouth and internet marketing (facebook mostly.) Of course, I didn’t set my goals all that high.

    I had the opportunity to be in a gallery here in the Seattle area. It was a great first experience but the gallery had to close down as rents in Seattle area have become so very expensive.

    I’ve heard from many, even gallery owners, that art in Seattle is a very tough sale. It’s a tech community and as interested in the arts as in tech devices;-). Being a former tech professional, I get that.

    But…art sells to someone, just figuring out how to get the attention of said galleries is daunting. I’ve tried art walks and introduced myself, stalked the galleries on FB, and sent postcards. I realize I must up my game.

    I regularly display my art somewhere, like hotels, community galleries, and real estate offices.

    So right now, I’m working on a body of work to hold exclusive and will put a book together and ship to some galleries I’ve researched.

    My goal is to be represented by 4 or 5 galleries in the US. I do not intend to travel around and do art fairs. Wood panels are heavy:-).

    It’s intimidating to approach galleries outside of the Northwest. Not sure why that is, but it all just feels daunting.

    Looking forward to hearing more from you.

  105. July 21, 2016 at 3:18 pm

    Thank you, Jason. You always provide useful insights!

  106. July 21, 2016 at 3:37 pm

    Multiple gallery representation along with artist website and artist generated publicity is the best way to ensure consistent sales. However, I do feel that an artist needs to spend a large percentage of time doing marketing and sales if they are going to be successful as galleries very rarely do enough.

  107. July 21, 2016 at 4:17 pm

    Love seeing you in person, thank you for the information although as an artist and a visual person I already do know how important it is to be represented in a gallery. One of my most favorite things is going to The Moma or visiting any kind of upscale gallery.
    My experience as a fairly new artist and a mature woman is how difficult it has been for me to get represented in a upscale gallery. Even though my work sells to friends, neighbors and anyone who visits my home and studio, I have yet to find a gallery who will even talk to me.
    I have my work in a new gallery in Carefree but the owner has not sold any paintings of any artist she represents. I am afraid her gallery is too cluttered and too crafty for my body of work which is large in scale. Although I will stay where I am because I actually love the owner and I know she is trying. So my question is what are the skills to get into an upscale gallery or is this off limits to a “Georgia O’Keefe” age woman???

  108. July 21, 2016 at 4:24 pm

    Jason another great video on Gallery Representation. I hope in the future you might address the attitude that many Galleries have that the artist is somehow applying for a job by “Submitting” their Work. I see that the relationship is a two way street and that the Gallery is also working for the artist. Sadly the galleries are rarely seeking work. ( I did notice that when you were looking for artist for the new gallery you asked for a fee to even submit the work) What is up with that? I spent the better part of a year submitting to Galleries which involved a great amount of research. I found one good gallery the others were unable to sell my artwork and tied it up for a year at a time. the type of galleries that were unsuccessful tended to gain income from workshops, framing or from a rich spouse and were not as motivated to actually sell artwork to keep the doors open. They seemed to be motivated to have really nice shows that would be ruined if a piece were sold out of the gallery and created a hole in their decor. I know that the good galleries are becoming fewer and farther between and that the growing number of good artist are all competing for space in those few good galleries. I wish there was a way of vetting a gallery with a quick visit or online before wasting time being represented by a incompetent gallery. There also seems to be too many “new” artist emerging and no new galleries

  109. July 21, 2016 at 4:35 pm

    Hi Jason,
    I’ve been reading your posts for a while now and like your dedication to the gallery business and to artists. From what you’ve said it seems you’ve started from scratch and built up your business the hard way and you’ve made a real success of it.

    I’ve had a range of experiences from galleries. Just for background, I’m a Scottish landscape painter, been focussed on it now full time for five years. The first thing I’d say is, you’re right, the number of galleries (here in the UK as well) has diminsihed, they appear to be dropping like flies!

    Just in the past four months I’ve seen this happen to two small but reputable galleries in Scotland who’ve been going for decades. I’ve had works in both of them that have sold. One still hasn’t paid me because they’ve lost all their staff recently and can’t afford to pay them. They never replied to my emails asking about sales (I’d been in and knew they’d sold some) then I got a generic email saying they’re temporarily closed due to staffing problems.

    The other gallery (situated in a really pretty tourist-packed town near the sea – beautiful coastline) has sold a few of my works over the years, but they’re also quite hopeless at communication. I posted on my blog that a new series of small works was on display there, then visited the gallery a few months later and learned they’d sold one (hadn’t told me) then put the others in a backroom as they didn’t fit their new exhibition. It would have been nice to let em know all these things.

    Recently I visited again and it turns out they recently had a flood and are shut. They do have another more exclusive gallery there with Jon Scheuler originals (works about £10,000 each) but the display was very poor (artifical harsh light, covered windows, very strange and not ideal for Scheulers which are subtle abstracts in light tones).

    So, I don’t know if my work is damaged by floods, I don’t know if or when my work will be returned from these galleries. I don;t know when or if I’ll get paid. Pretty bad service eh?!

    Other than that, I showed and sold as part of a group show in one of Edinburgh’s most prestigious commercial art galleries (The Open Eye) a few years ago, followed up with new works and was told there was new management and they didn’t want my work, ouch, but we carry on etc!

    I thought things would get easier once I was selected for the Royal Scottish Academy’s annual group show. (that’s pretty competitive and a prestigious national gallery in the middle of Edinburgh’s Princes St) I sold my painting there on opening night, the customer wanted it straight away, so I supplied another which sold within two weeks. You’d think they’d want to show my work again this year, but no…sigh.

    Then there was the gallery who wanted to represent me, I was pleased as it was a fairly large gallery in one of Edinburgh’s most popular and posh areas. The guy who owned it though had lost inteerst and put all his energy into selling the gallery, rather than the art. It’s got a new owner now, so I course I dropped in to have a chat and we got on well, but I’ve no idea in what direction he’ll develop it as yet.

    I’ve worked as a curator in the past, and community arts manager, so I’m not bad at promotion (less good at business planning etc) so in fact most of my sales have been through online galleries and my yearly exhibition where I book a nice space, hire a musician for launch night and promote it everywhere.

    So that’s been my experience. Maybe folks here in Edinburgh need some training from you Jason. Also, should you be interested in displaying some Scottish landscape works that would be great! I’ll definitely follow the vids over the next few days and would like to apply for mentorship if that’s possible

    Best wishes

  110. Nancy Welles
    July 21, 2016 at 5:13 pm

    Thank you for the video. I also agree that galleries is a better place to show art work. The expense of having own website is very time consuming and costly. Past experience of craft shows on jewelry and Ebay website for jewelry also.
    Question: Many times the name of my drawings are spelled wrong. I don’t understand why they are not able to follow the spelling on the Inventory sheet and/ or photo copy for advertising. If I am able to get back to the gallery in a week or 2 weeks time, I will ask them to make a correction. If not back till week before closing than I do not say anything. This gallery is only open 2 days a week.

  111. July 21, 2016 at 5:14 pm

    I would like to believe that it would be a great benefit to be affiliated with the RIGHT galleries. So far, in my experience, I have only been in a few small galleries. These galleries did not promote the artists’ work, but rather hoped customers just stumbled in off the streets. I believe serious art collectors do go to galleries to make purchases. The exhibit, lighting and arrangements are so very important in showing off the art at it’s best. In that respect, there must be a written agreement as to how long the gallery will attempt to sell a piece, what exactly will be done to market the work, etc.

  112. July 21, 2016 at 5:28 pm

    Jason, Thanks for the wonderful wisdom you share with artists. I know that I much prefer creating art than selling it.

    Gallery representation has been on my mind for a while now. Unfortunately, though I never quite get myself to actually take the leap to approach one with my work. The video has inspired me to move forward now. My problem is that I live in a rural and somewhat depressed area where sales tend to be rather low. Should I seek representation further afield? Paint more smaller pieces then in order to keep shipping costs down? How does one approach a gallery in another state?

    I look forward to the upcoming videos for your answers and more advice.

    • July 21, 2016 at 11:39 pm

      I am also looking forward to hearing more about how to approach a gallery out of state or in a less depressed area.

  113. Nancy Welles
    July 21, 2016 at 5:30 pm

    Thank you for the video. I also agree that the galleries is a better place to show art work. The expense of own website is time consuming and costly. Past experience with craft shows and Ebay website on jewelry.
    Question: Many times the name of my drawings are spelled wrong. I thought they would follow the inventory sheet or a photo copy for advertisement. I have them correct it if is not too late in the gallery showing time schedule. This gallery is open 2 days a week and usually the show is for a month or 1 1/2 months.

  114. July 21, 2016 at 5:38 pm

    I am a professional artist with a full time job, this video was an excellent insight of what artists are dealing with today. Yes I am represented by a organization also participating in many group projects (SHOWS) here in the east and on the west coast. Yes it so true to have a good Gallery/organization or what ever just to expose your art to the world.

    Like saying goes ” The more the merrier “.

  115. July 21, 2016 at 6:09 pm

    Thank you Jason! I am very grateful for the wonderful gallery that took me on four years ago. They have sold pretty well for me- so much better than I can do on my own. I am always trying to keep them happy…and thinking fondly of me! I have learned that it is very important to keep good records, and to keep in contact with them often. I would love to expand my gallery representation, and to try the market in another state- so I’m looking forward to what you have to share!

  116. Karen
    July 21, 2016 at 6:18 pm

    Great information as always. I have a mentor who told me to just paint and produce for a while if I want to get into a gallery; I sold out of everything I had and I need to get a new body of work. Since everything thus far is new I took down my website so I can have fresh work foe when I approach a gallery. What is your feedback on this?

  117. July 21, 2016 at 6:24 pm

    Thank you for all this valuable information and your dedication to helping artists find their way in marketing their work. I find interacting with the public exhausting whereas someone that chooses to work with the public probably finds it rewarding. So I see a great value in having gallery representation. Looking forward to future videos.

  118. Karin Dungee
    July 21, 2016 at 6:40 pm

    Thank you Jason! To me, galleries are important because there is nothing like seeing a work of art with your own eyes rather than via a monitor. However, how does one go about researching (someone else also asked this) a gallery? How does one avoid permitting one’s artwork to be part of the gallery’s “inventory” should it go bankrupt (via a contract, I assume?) or not be cheated or be compensated if the work is damaged? I have worked with only one gallery in Florida and the owner was an artist herself and opened her gallery to represent herself and other artists in a fair and honest way. She had gone through the horror of theft by wayward galleries and gallery bankruptcies and not being able to retrieve her art. It should be a no brainer that artwork in a gallery does not belong to the gallery, but apparently not.
    IDEA: You, Xanadu, who already has an impeccable reputation, should start an online gallery of your own! It would supplement the brick and mortar building of Xanadu, not replace it. Looking forward to your next video and announcement.

  119. Stephanie Warner
    July 21, 2016 at 6:41 pm

    Hi Jason,
    Thank you for this video. Marketing my work to date is through showrooms. Individually, they each indicate it is time to seek galleries. Since showrooms see a lot of artwork, I believe it is time to follow professional advice. I look forward to the next mentoring video on how to shift to gallery representation.
    Thinking about your advocation of representation by several galleries and moving into the gallery arena in general, how do multiple galleries work when representing an artist and what points about gallery operation should an artist understand?
    Please know how grateful I feel for the effort that you and your staff invest in the production of these videos!
    Best regards,

  120. July 21, 2016 at 7:49 pm

    You have magnified the value of seeing my work in gallery space instead of sandwiched among a myriad of other artists’ work on a website! And, thank you, for pointing out the business benefit of being in more than one gallery for continued cash flow.

  121. Martina Marsella
    July 21, 2016 at 7:58 pm

    Thank you for this interesting and informative video! I do agree on all of your points and would like to express my own point of view in addition to it, although I have no experience with galleries as an artist yet. Before I started on to the odyssey to prepare for selling my own works, I had an important experience in a gallery as a customer though.
    In the need to see beautiful things, I came across a very special wildflower painting and incredibly original and uplifting sculptures in the internet. They happened to be in a gallery not far from my house, so I went to see them live.
    As soon as I entered the gallery I felt to be surrounded by respect, honor and stillness. It was an almost holy atmosphere, an atmosphere which allows one to turn inward. An amazingly lovely lady approached me in the exact moment I needed help. She spend a lot of time to selflessly educate me about the artists and their works.
    It was shocking to me how different I felt, staying now live in front of the art works compared to looking at them online! I knew that the colors might be a bit different, but that was not what hit me so much.
    It was that I had been able to make a real experience in that gallery, I could intimately encounter the works of art, feel them, react to them, observe my own reaction and have careful guidance by a specialist with this adventure if I am lost.
    To me it is even more important to experience art work live, before I purchase it, then a pair of shoes which I look at in person and for sure would try on, before I buy them!
    That day I walked through many galleries in the area, but my special and so very beneficial experience did not repeat itself in one of the other galleries. So I knew:
    if I ever sell my own art, it will be for this reason, in a gallery, but of equal quality, so other people may enjoy the same high quality and enriching experience as myself. In the end it is exactly this why I will sell my art, to give the opportunity to an inspiring and elevating experience. At the time I would not know what better place there is in order to do this, than through a gallery.

  122. July 21, 2016 at 8:22 pm

    Thank you, Jason, for sharing your knowledge and thoughts with us.
    I do believe that a good relationship between a gallery and an artist is a wonderful feeling which strengthens the artist’s confidence.

  123. July 21, 2016 at 9:14 pm

    Thank you for the guidance in this video and in the blog! Your comments and those of responders always give me lots to think about!

    Shows are difficult and time consuming – I participate in just one large exhibition each year. It’s been successful, but transportation of large works, set-up, meals & lodging, and transportation again (hopefully with fewer pieces returning to the studio) are wearing emotionally and physically. What’s more, I’m not a great sales person and feel that professionals, who are more objective, can find the right connections to talk about and hit the sweet spot in a collector/artwork relationship.

    Thanks again!

  124. Marty
    July 21, 2016 at 9:30 pm

    Thanks much, you help so many of us.

  125. July 21, 2016 at 9:35 pm

    I continue to believe in gallery representation for selling my paintings. I would much rather spend my time creating art than selling it. Leave that to the professionals.

    I sell very few paintings directly through my website. But many of my collectors find it useful for choosing which pieces they would like to see in person before making a purchase, either at one of my galleries, or from me directly.

  126. Scott
    July 21, 2016 at 9:44 pm

    Jason- Unfortunately you are the exception, rather than the rule. The vast majorities of galleries I’ve been in, and even show in do not operate like you do. Most still think that the art sells themselves, and do not market as you do. If they did, we would all sell a lot more art.

  127. July 21, 2016 at 9:58 pm

    I haven’t yet worked with a gallery, as my sense of direction, style, etc. has been inconsistent until recently. I’m inspired by your talks, however, and this latest video makes a lot of sense, but I suspect I’ll have to do a lot of investigating to find any gallery around here that’s even close to being like yours.
    One of my friends used to run a gallery–my work’s sensibility didn’t match hers, so I never asked if she would consider showing my work. I know another gallery owner who does not keep any work on-hand after any given exhibit; if there ARE any galleries in my immediate vicinity (aka Connecticut’s “Gold Coast”) that do, I am not aware of them. A few towns further up or down the coast have variations on the theme, in addition to being open on Mondays but closed on Tuesdays: art agents who have online but not brick-and-mortar galleries; a gallery that’s more of a clearing house, where artists rent “booths” and the proprietor is often not present, so the gallery isn’t open (this I heard from a friend who has a different business nearby), and so on.
    To go in a different direction, NYC galleries are reputed to take upwards of 80% commissions nowadays, so I have little interest in approaching them.
    I could be overthinking the situation…

  128. July 21, 2016 at 11:28 pm

    I agree that you make many good points for working with a gallery. I have not had the experience, except for a co-op gallery in a small tourist town near home. Don’t know if or when I might be good enough to try to find a “real” gallery. Problem is there are only two in a larger city near me, and at least one has very high end works on display. My style doesn’t match those I have seen, so I don’t know how acceptable I might be to the general audience. We’ll see if I get my nerve up to try.

  129. July 21, 2016 at 11:32 pm

    I thought this video had valuable information and made great points about the Legitimization of ones art by having it in a gallery. I have only shown in co-ops and community galleries and regional art shows. I enjoy your information and i have a 6 year retirement plan at my current sales job in the industrial supplies industry to only paint and promote my art work. I have been a very successful sales person for 30 years and i can honestly say when it comes to selling my own work…..I just cant do it. I cant explain it,….I’ve seen other artists sell the heck out of their own work, for me its just too personal. I can sell other peoples work and have, but have found that i tend to steer clear of selling my own work when given the opportunity. Has anyone else had this experience.??

  130. July 21, 2016 at 11:34 pm

    Hi Jason. As usual you offer great insight into the art business. I have one gallery in my area that usually sells one or two pieces a year for me. A couple of years ago the director sold 14 pieces to a corporate client. The market in my town has fallen flat because of the corporation that has been the mainstay of the area is going through some drastic changes and has announced they are letting go 700 employees. No one is buying anything. I love having a gallery sell for me. I’d much rather be painting than marketing my own work. I am currently researching other galleries in my state where I might find representation. Just the research is hard work and takes me away from my studio. I’ve had a web site for 5 years but no sales through it. Galleries are the best way to go.

  131. July 22, 2016 at 12:01 am

    I know that what I really want is gallery representation. What I don’t know, is how to get it, but I am hoping to learn that here. I’m not afraid of hard work and I am looking forward to learning more.

  132. July 22, 2016 at 12:15 am

    I am looking forward to your future videos (awesome format, by the way, pretty personable.) I am hoping to find out what you as a gallery owner looks for in new artists’ submissions:

    not merely the style or platform of the work, but perhaps keywords in artist statements, names of other galleries, education, awards, length and success level, etc.

    the avenue in which the artist feels even allowed to submit work (online, in person or just an impromptu drop in–definitely not a fan of the last) I find that the majority of the galleries that I would even wish to show in are not accepting new submissions.

    Galleries give assistance in displaying, marketing, and even determining the price of the work, among many, many other offerings. As a gallery owner, one gets to know the customer base, tourists or not, and gets a feel for what they look for and what they will pay.

    Issue –gallery representation or free-agent, self-promotion–may more come down to the fact that it is a very selective, heavy demand for galleries based on the high supply of versatile and talented artists out there! Competition is always difficult, and yes, without a doubt, it makes it that much more rewarding when hard work pays off! It would be really nice if galleries could make it a point to open up for new submissions, perhaps during a certain/ slow time of year. It would behoove them to increase vitality!

    I miss my former gallery, which closed in 2012 when the owner retired. This video and your blog helps inspire me to try to get back out there!

    Thank you!
    Meredith Lewis

  133. July 22, 2016 at 12:19 am

    I see that being in a gallery is better than just having a web-site. I have a new site, but I
    have not had one sale. I had a person trying to scam a sale from my web-site & have had
    this happen in the past, so I knew how to handle it. I know a gallery selling my work is the best way to go. In checking out galleries recently I find there’s a lot of Co-op galleries & some who represent local artist’s, which you can’t be a part of because you are out of the area. I know that I’m not ready yet to try & be represented by a gallery until I know more about how a gallery handles the legal process between them & the artist. I would trust Xanadu Gallery & would love to be one of their artist’s, but how do you know who to trust out there? I agree seeing art work on a web-site is not the same as seeing the actual painting hanging on a galleries wall.

  134. July 22, 2016 at 1:05 am

    I have been creating art for a very long time without any success in sales except for
    print sales. I do get many visitors to my website who just look. Jason , your videos give me much information on the business of art and enjoy watching them. Unfortunately due to family matters, I haven’t had time to pursue my art.
    Art is my passion and it relaxes me. I still create art when time permits.
    My only association with any type of gallery is with SeeMe in New York.
    Thank you for these videos. I learned much from them. They are very helpful.

  135. Joyce Boyer
    July 22, 2016 at 1:06 am

    I have been in a gallery in my home town and they also did framing. I felt that they were more focused on their framing and although they gallery was there for years they did not keep it current. The gallery had at one time line ups for art shows that were lined up around the block to get in but times had changed they are now closed.

    It is sad to see that something once so profitable and happening now a memory but I think that it has to do with the owners. You have to stay current and relevant and that sometimes requires change both in keeping the gallery space looking current and They also liked to do the framing of their exhibitors and to me taking the 50% off the price when you also received the money for the framing (they were expensive and did not offer artist discount). I believe in working together with a gallery and would do everything that I could maintain a good relationship and that included getting my framing done there however sometimes doing two major things means that neither one gets done well. I urge your readers to be wary and research your galleries and know they will research you.

  136. July 22, 2016 at 2:51 am

    Thanks Jason for your video and your thoughts. I have been following your advice for years and now I am in several galleries. I have had great results working with the owners. I think I get the best results when I am actually at the opening because then people can actually meet me and find out the story behind the piece and that is often when they buy.

    A friend of mine purchased a piece of art online through an auction. When she received the piece she was terribly disappointed. So seeing a piece hanging in a gallery in front of you definitely has its merits. You can see the details of texture and colors in a gallery that a computer can only approximate.

    Galleries definitely have an advantage in that respect.

  137. July 22, 2016 at 2:56 am

    I have always loved working with gallery owners and getting calls from them that work has sold and please send more. I hate packing and shipping but embrace gratefully it because it always mens that business is good. I like doing deliveries too and the owners often take me to lunch and introduce me to people I’d never have met otherwise. Human’s will always need physical interaction with each other.

  138. July 22, 2016 at 4:05 am

    Thank you for the informative and positive video Jason.
    I appreciate your dedication to the art world and how much you contribute to it. There is no substitute for hard work and you obviously have put in a lot of hours and effort building up what you are passionate about.

  139. July 22, 2016 at 1:13 pm

    Hi Jason, Great post – as always. Every time, I think of abandoning the idea of galleries, your post has sway and is quite convincing.

    If I approach galleries, I would like to start with just one, as my time to produce work is limited. Instead of doing outdoor shows (which I did in the late 1990s) I’d rather work with a gallery, but perhaps as a guest artist instead of one of their regular represented artists.

  140. July 22, 2016 at 4:39 pm

    Dear Jason,
    This was most fair and balanced video. In my experience with being in 4 geographic areas
    and working with designers, I have toyed with the internet sales due to a few questions.
    Your video confirmed what I suspected. You see, I am new to gallery representation.
    Four in a year and two asked to rep. my work; two were informal thru friends.

    “Good Representation” is the key. One gallery with other great artists has had too much turnover. 3 curators in 8 months and no communication. All communication I initiate to say
    hello, how is business and chat about the mix of my work or match etc. Each call provides
    information about renovations and no ones are is showing. Turnover and general communication I would manage better if it were about relationships. Another gallery sends
    newsletters monthly and supports her artists enormously. I hope to work with her forever.
    I DO believe some galleries take too many artists and flip them. One gallery puts all art on the wall warehouse style, and that is ok, but…I do not sense they promote. Their phones
    do not answer with a business name. The market is GREAT. So, it may be just a style.

    Bottom line, some friends do very very well on line. They are a brand. They are past promotion and paint, and ship. But they have been at it for many years.

    I believe the key is a good relationship with a good match of work and geography.
    All galleries are not equal in their organization. I love creating. However, I like to have some
    feedback from galleries. I’m making some changes with one with turnover.

    Ideally, maybe more research is needed. But my peers in the galleries are stellar….though
    the disorganization and turnover is unexpected to me. Thoughts???


  141. July 22, 2016 at 4:50 pm

    I’ve just reached that energy/time limit you speak of, in preparing for non-gallery venues.
    Though they are interesting venues (Church galleries, Non-profit walls, even renovated art deco condo lobby), no guarantee of sales accompanied by the feeling of being “The Lone Ranger” in these endeavors.
    We end up wearing too many hats in promotion efforts and no time left over for being artists.

    Thank you, Jason, for pulling all these observations together in your “Why Galleries” video.
    I’m convinced!

  142. July 22, 2016 at 9:43 pm

    I am just now catching up watching your videos. It is nice to know my survey response was read. You make several great points for establishing relationships with galleries. I was part of the audience in your online mentorship two years ago with Bryan Grose. I appreciate you going into more depth here. I was in one New Mexico gallery that is just now closing so find myself looking for new representation. I have sent seven emails and got two rejection notices back over the last few weeks. I sure appreciate it when I hear something back, even if it is a rejection. Meanwhile I continue to work on getting into juried shows. Thank you!!

  143. July 23, 2016 at 12:13 am

    Jason, I look forward to all of your videos, they are very informative. I also enjoy reading all of the replies left by other artists. I am not currently being shown in a gallery, but that is my goal. I am concentrating on building a body of work worthy of showing to galleries. I feel that I need to show in a gallery in a much bigger city than where I live. I have had some success at entering and displaying my work within juried exhibits/shows and that is encouraging, unfortunately sales have been slow. Thank you!

  144. July 23, 2016 at 12:52 am

    I hesitate to approach galleries in my local area, as they require exclusivity, which would prevent me from participating in local shows and fairs. Galleries in other localities, present the problems of transporting works to the gallery. Your advice?

  145. July 23, 2016 at 1:03 am

    I’m really glad to have watched this video because in my area, juried open studio events tend to be “enough” for many artists. Even for a lot of the “best” artists. (I’ve noticed myself half believing this and wondering why I’m working so hard on gaining gallery representation.) This video spells out some strong benefits to be getting into galleries. I need to stop listening to the gallery “nay sayers” and keep my focus on gallery representation.

    I don’t know if you’ll see this comment but the one gallery that I am in is only open 2 days a week. I can’t do anything about that but of course it makes a difference in how many people see my work.


  146. Susie Seitz King
    July 23, 2016 at 1:30 am

    Wow! Jason, you have a lot of replies to read through. I enjoyed the video and hearing the perspective from a gallery owner. My goal is to find a fit for my art to have gallery representation. Right now I’m knee deep in working on a series to hopefully have shown in a gallery or museum. I have been fortunate to be involved with a few juried exhibits and museum showing through online “Calls for Artists” sites. Now lies the challenge to find a gallery that is a good fit both for my art and developing that artist/gallery relationship. That is the difficult work for me. While most of my sales have come from internet exposure, I think gallery representation gives some validation to the artist and her work. Thank you for sharing your experiences with us. Your blog is a great resource to help artists understand the other side of the sales business.

  147. July 23, 2016 at 4:10 am

    Goodness, I don’t know how you would have the time to read all these responses! I would love to be respresented by good galleries, but it seems very daunting. In your last video you said it would take dozens or even 100 tries before getting a gallery, and then there is no guarantee that your work will sell at 50% commission. I am concentrating on growing my web presence and selling directly. Many eventually galleries and I will find each other. I keep researching on the subject. Time will tell.

  148. July 23, 2016 at 2:31 pm

    Jason, Thank you again for giving me MORE to think about. I am nearly 70 years old and am about to attempt the Festival/Fair circuit again. (I did it for 2 years in the late seventies.) Not sure if I have the energy for that again. I have looked to you and others for guidance in this maze of marketing madness and have come to the conclusion that gallery representation is what may work best for me & my time. Once again thank you.

  149. Richard P
    July 23, 2016 at 10:42 pm

    Thank you, Jason. In this short video you’ve relieved my doubts about the importance of working with galleries. The more time spent on marketing is less time spent on making.

  150. July 24, 2016 at 7:36 pm

    I’ve been on both sides of the counter, so I have a deep appreciation for the work that the gallery does as well as the artist. For me, a good relationship with a gallery that is the right fit is worth its weight in gold. I value my time and prefer to focus on creating work more than personally selling it. That being said, I do sell online and participate in one art festival per year that is a perfect fit for my work.

  151. July 25, 2016 at 12:47 pm

    I have had my work in galleries with mixed results. The gallery owners seem to love my work, but have not had much success with sales. I tend to paint mostly in a realistic style, and it seems so many galleries carry strongly abstract. It can be frustrating. I have also done a small collection of abstract work, but am hesitant to to show a mixed portfolio to galleries. I have had success in juried shows, even on a national level, being accepted and garnering some awards. That does not seem to translate into the gallery market.

  152. July 26, 2016 at 2:43 pm

    in some urban areas, “bricks and mortar” galleries are hard pressed as rents rise and online sales capture more and more of the market. As a long time Washington, DC resident, I’ve watched over the years as the so-called art district relocates to less pricey areas, only to see those neighborhood become more popular (thanks in part to the arts community, and rents rise, forcing another move or closure. I was with a gallery on 14th Street for 10 years and sold well as the owner would have group shows regularly, receptions, and more to get people in; we were in close touch and it paid off. Unfortunately, the gallery closed mid 2015, the owner was burned out (she had a framing business that was quite successful, the gallery was a long standing dream) and online sales were taking their toll. After this, I took soundings from friends and others in the art world and applied and was juried into a coop of about 35 artists. Co-ops have their own challenges, including significant contributions of time and money from member artists, as well as governance issues, ensuring participation by more of the artists in the gallery’s affairs, and so on. I joined because it’s 50 years old and the members are serious about their work and the exhibits. Also, it’s close to where I live, which makes it so much easier to bring in work or take it back and to drop by and attend functions.

    Bottom line I see in Washington: fewer and fewer “bricks and mortar” galleries, and artists leaving the city center and sometimes the metro area as rents escalate.

  153. Vanessa
    July 26, 2016 at 9:05 pm

    Thank you Jason for all the help you provide to us artists.

    Here in the UK I think it is monumentally difficult to get into a gallery. They seem to be quite snobbish which I feel doesn’t help the image of art in this country – that it’s not for everybody, just for well-to-do people.

    I think it would be ideal to work with a suitable gallery but have your own website. I have my own website but no solid gallery representation. I live far from any galleries and this is a hurdle.

  154. July 27, 2016 at 11:36 am

    Thank you! This was very informative and I look forward to your next video. I am excited to have some of my work in a new local gallery and hope it can be successful for both me and the owner! I am a full time art teacher and it is a struggle to find time for my own work. I must do better with time management. I’ve spent a lot of time on marketing research and am working to improve my website to include e commerce. As you said, that takes me out of my studio. For me Gallery representation seems logical, so more information on finding the right fit will be helpful.

  155. July 27, 2016 at 6:07 pm

    Hi Jason, and thanks for the video! I was on the fence a bit about reaching out to more galleries soon or focusing more on building my online presence. I know both are important, but I have to prioritize and work with the limited time that I have available. This helped to clarify some of the major perks of working with galleries. It’s an initial investment in time, but can possibly free me up more in the long run to handle the online end of the business and focus on producing more work. Take care.

  156. Kim
    July 28, 2016 at 5:25 am

    I have long wanted to be able to spend the time creating enough art to feel ready to approach a gallery. This year is a turning point for me as I am no longer a care-giver. I am devoting all my time to developing myself as an artist and producing work. I have followed along on your previous mentorship programs and read both your books, so I am putting the pieces together. I believe that by the end of this year I’ll be ready.

    I do agree that it would be highly desirable to be able to leave the selling of my art to a gallery. The more time I have to create the better. Also, I am hopeful, as I see more and more galleries offering art in which mine would fit as well.

    Thank you for always providing insightful commentary on the business of art.

  157. July 28, 2016 at 8:57 pm

    Thanks Jason. I agree that a gallery is the best place to show your work “at its best.” I have shown in galleries in the past and I much prefer the way they market, show, and sell my art. It is less stressful than a weekend festival where I have to do all of the selling. I definitely prefer to create rather than sell. I am looking forward to upcoming lessons and on finding galleries that are a good match for my work.

  158. August 5, 2016 at 3:50 pm

    I am represented by a small gallery and it has helped me feel like I am an established artist. The gallery participates in monthly art walks which draw in a number of people. I have more sales there than from my website or social media.
    I have not really thought about pursuing other gallery representation. Your video encouraged me to do so.
    I have done festivals and they are exhausting. There is also the expense of gas, hotels and food, not to mention frame and glass breakage. I also needed someone to help set up and take down my booth. Another added expense. I decided that it just wasn’t worth it.
    I have been working on my website and social media presence but not having a lot of success there. Many people like my art but don’t buy.
    I am ready to start pursuing galleries.

  159. August 7, 2016 at 7:16 pm

    Thank you Jason for such insightful comments on gallery representation. I do appreciate your blog and do make the effort to read it most of the time. Always worthwhile.

  160. August 12, 2016 at 6:14 pm

    Since I am big fan of your blog, I read or observe a lot of your public material. The video was very good and makes a good case. I see a trade-off here. On the one hand, if all gallery owners were like you I would have no trouble finding a gallery to approach. I want any gallery that handles my work to have your talent for selling, your track record and your enthusiasm for the work you carry. On the other hand, it is hard to find gallery owners like you, with obvious skills and a long track record of success. Once finding them, they have a choice of so many artists, that I it is difficult to compete. Granted I find one (my art is a good fit and the gallery owner shows signs of wanting to sell my work) I think the decision is easy.

  161. August 16, 2016 at 7:00 pm

    Thank you. You and your book have been so helpful. First gallery relationship began last week! THANKYOU!!!

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